The Mobile Terminal takes the brand to the doorstep of the customer, while showcasing Audi brand values experientially.
21 Sep 2015 | 5673 Views | By Autocar Professional Bureau
Luxury car manufacturer Audi has rolled out a new customer-focused initiative – the Audi Mobile Terminal, which is a fully functional mobile showroom.
Based on the Audi Terminal concept, the Audi Mobile Terminal is a portable showroom, designed to provide a full Audi experience to customers both in a ...
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Luxury car manufacturer Audi has rolled out a new customer-focused initiative – the Audi Mobile Terminal, which is a fully functional mobile showroom.
Based on the Audi Terminal concept, the Audi Mobile Terminal is a portable showroom, designed to provide a full Audi experience to customers both in a metropolis or a smaller city.
“Audi has already established itself as the luxury choice for young achievers, with its progressive design, advanced engineering and innovative customer engagement approach. Taking this a step higher is yet another first in the form of the Audi Mobile Terminal, which brings the showroom right to the customer’s doorstep, especially in Tier 2 and Tier 3 cities in India, where the emergence of a progressive and discerning set of customers, is significantly contributing to the transformation of the luxury landscape in India. This is where the next phase of growth will come from and we are now future-ready,” said Joe King, Head, Audi India.
Besides displaying the cars and Audi accessories, the Mobile Terminal concept serves as a hub for conducting test drives and enables customers and prospects to connect with Audi dealers for enquiries, new bookings and aftersales support, in the comfort of the Audi Lounge.
Convenient to set up and easily movable across locations, the Mobile Terminal will be showcased to customers over two days in each targeted city in association with Audi dealer partners. The Audi Mobile Terminal is slated to visit more than 30 cities over the next 12 months and will target around 2,000 customers across India. The Audi Driving Experience will also be held in select cities.