Audi India January-July 2013 sales up 19 percent to 5,551 units

Mumbai, August 7, 2013: German luxury carmaker Audi has recorded 19 percent sales growth in the first seven months of this calendar year. Audi India has sold a total of 5,551 cars between January-July 2013, a growth of 19 percent (January-July 2012: 4,680 cars). In July, it sold 705 cars, a growth of 4 percent (July 2012: 680 cars).

“The first half of the year was truly successful for us as our focused growth strategy enabled us to continue positive growth even as market remained under pressure. The second half of the year has again started off for us on a good note. However, we did not show our full potential due to some supply constraints, but we are confident of maintaining growth despite a price hike across models. We are consolidating our leadership on a solid foundation of clear customer promise, expanded product offering and strengthened dealership network,” said Michael Perschke, Head, Audi India (pictured) .

Audi recently announced the launch of the new RS 5 coupé and the arrival of the Audi S6 saloon in India. “In the first half of the year, we introduced the new Q5, the new R8, the 2.0 TFSI variant for the Q3, the R8 V10 plus and the Special Edition A6. We recently added the new RS5 Coupé and S6 in our product portfolio as part of the sporty pillar of the Audi 2014 Autumn Collection. The Audi Sporty line was displayed during Delhi Couture Week from July 31 to August 4. All these launches have further strengthened our product offering which is a key part of our growth strategy. We are well on track to achieve our annual target of 20 percent growth for 2013,” added Perschke.

Audi India, which is aggressively driving its sales, plans to expand its sales and service network to 34 dealerships across India by end of this year.