Ashok Leyland bets big on connectivity to drive gains for customers

Chennai-headquartered commercial vehicle maker Ashok Leyland has expanded its range of digital solutions and showcased DigitAL Nxt, an industry-first combination of three innovative digital solutions. The company says following the launch of the Digital Marketplace in 2017, India’s first digital solutions for commercial vehicles that comprised of i-Alert, LeyKart, ServiceMandi, e-Diagnostics, these solutions, developed on the brand philosophy have the potential to transform the commercial vehicle business in the country.

The company is betting on the exponential smartphone growth, making its digital solutions simple to use, compatible with all smartphones, and work like any other, everyday app. The three digital solutions will help customers manage their business with a simple tap, by making it simpler for them to log on to their business from anywhere and manage their operations with ease.

The DigitAL Nxt solutions consists of three offerings:

i-Alert 3.0 – A cutting-edge enhanced telematics application addressing the technical complexities of BS VI, offering a simplified and intuitive approach to monitor vital vehicle information and manage their fleet. This solution offers diverse benefits including tracking and tracing of the vehicles, geo-fencing, trip management, route deviation tracking, fuel management, alerts, service reminders, driver monitoring and dealer locator.

AL Cares – All-in-one digital solution for customers, to take care of their end-to-end business needs. Features range from quick access to vehicle details, e-locker facility to store and access all vehicle related documents, service due reminders, convenient service booking, real time alerts, dealer/service locator.

Uptime Solution Centre – A platform that leverages the power of connected vehicle technology maximise uptime services for customers. This platform offers AI-driven prognostics that help detect potential issues well in advance and also offers real-time analysis of vehicle parameters to enable quick reactive support to get the vehicle back on road swiftly.

Based on the latest technology platform, Ashok Leyland says its DigitAL Nxt Solutions will empower customers to better manage their business and enhance their profitability.

Speaking about the digital solutions, Vipin Sondhi, MD and CEO, Ashok Leyland said, “Ashok Leyland has always been at the forefront of innovation and technology. Taking our philosophy of 'Aapki Jeet, Hamari Jeet' forward, we consistently strive to support our rapidly growing network of customers. We have invested in creating these digital solutions to enhance customer efficiency, performance, and profitability through various means of anytime, anywhere support for their vehicles. This will ensure that the customer enjoys the highest uptime with our vehicles and these solutions are unparalleled in the industry.”