The company has launched its ‘test the Alpha challenge’ campaign for its Alpha range of steel-belted motorcycle radials.
17 Aug 2020 | 15574 Views | By Mayank Dhingra
Apollo Tyres, the home-grown manufacturer of two-wheeler, passenger vehicle and commercial vehicle tyres, has launched a unique tyre trial scheme for its motorcycle tyre customers. And the company is betting big on the performance of its new Alpha steel beleted radial.
Christened Apollo ‘test the Alpha challenge’, customers will, ...
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Apollo Tyres, the home-grown manufacturer of two-wheeler, passenger vehicle and commercial vehicle tyres, has launched a unique tyre trial scheme for its motorcycle tyre customers. And the company is betting big on the performance of its new Alpha steel beleted radial.
Christened Apollo ‘test the Alpha challenge’, customers will, under this new programme, be able to buy an Apollo Alpha tyre, test it for 30 days, and will have the option of returning it and get a full refund in case they don’t like the performance of the tyre.
The company says that customers who participate in this challenge will get their money back, if they don’t like the tyre due to performance issues, until 30 days from the date of tyre purchase, given that the warranty is registered on the same day of purchase.
Moreover, there will be a manufacturer’s warranty as well of two years on a pro-rata basis from the date of manufacturing or upto 80 percent tread wear, whichever is earlier.
According to Satish Sharma, president, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres, “We believe that we have a winning product in Apollo Alpha, which has been widely tested and accepted by biking experts and enthusiasts, not only in India, but also in Europe. In addition to being a testimony of our confidence in our two-wheeler radials, this ‘test the Alpha challenge’ initiative is also be step forward in our effort of radialising the two-wheeler market in India.”
Apollo offers high-performance motorcycle radials for tyre sizes such as 150/60 ZR17 and 110/70 ZR17 in its Alpha range. The tyre maker says the Alpha 'zero degree' steel-belted motorcycle radials have been designed and developed in-house, with the primary focus on grip and safety.
The company says that the range has been designed with high silica reinforced compound for best grip during cornering and other forms of manoeuvring.
In a bid to increase its market share in the high-performance motorcycle segment, the company recently inaugurated a dedicated facility to produce two-wheeler radial and cross-ply tyres at its existing plant in Limda, Vadodra, in Gujarat. The plant can produce 30,000 motorcycle radials and 60,000 cross-ply tyres per month. Apollo Tyres is targeting leadership in the premium motorcycle tyre segment in India.