The company plans to acquire Simi Reality Motion Systems, the software specialist for image-based 3D systems for recording and analysis of human movement.
13 May 2019 | 13350 Views | By Autocar Professional Bureau
German Tier 1, ZF plans to expand its product offering and has announced that it will acquire 90 percent of the shares in Simi Reality Motion Systems (SRMS). The company and its 35 employees have decades of experience in image-based 3D systems for the recording and analysis of human movement. ZF ...
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German Tier 1, ZF plans to expand its product offering and has announced that it will acquire 90 percent of the shares in Simi Reality Motion Systems (SRMS). The company and its 35 employees have decades of experience in image-based 3D systems for the recording and analysis of human movement. ZF says this knowledge is highly valuable in the development of systems for occupant recognition, which will become a fundamental element for integrated safety in autonomous driving.
The German major says the development of new interior concepts for highly automated or autonomous driving include the potential for new seating positions as the driver can hand over responsibility for driving to the vehicle, either in part or in full. It says to relax during the journey, for example, in future vehicles, the occupant could move their seat back or tilt the seat further than in current vehicle configurations allow. For occupant protection in these non-conventional seating positions, vehicle systems need to be aware of the size, location and position of the occupant.
Norber Kagerer, head of Integrated Safety at ZF, said: “One key to the occupant safety of tomorrow is highly efficient systems for occupant recognition. This is precisely the area in which we would like to become stronger through our investment in Simi Reality Motion Systems, with a view to offering integrated safety systems from a single source.”
ZF says the investment in SRMS will expand the competence it already has in occupant safety systems such as seat belts, airbags and steering wheels. Together with sensor systems for environment and interior recognition and the corresponding software, ZF aims to be the most broadly based supplier in the market for automotive safety technology.
Andreas Rub, founder and MD, Simi Reality Motion Systems, said: “In the last few decades we have made a name for ourselves as a supplier of first-class image-based 3D software for human movement and behavior analysis. Our current expertise is based on the experience we have gathered in areas such as high-performance sports and medicine. This investment by ZF will now enable us to contribute this knowledge more effectively in the automotive industry, and to benefit much more rapidly from growth opportunities.”
After the acquisition, Andreas Rub will be passing on responsibility for the company to his two sons Philipp and Pascal.
Simi Reality Motion Systems was established in Unterschleibheim near Munich in 1992 and currently has around 35 employees, the majority of whom are involved in software development. Simi currently has more than 1,000 systems installed in the market worldwide.