German carmaker maintains its market leadership in Europe and also grows significantly in North and South America. SUVs, both with conventional drive systems and all-electric variants, saw demand with the Tiguan once again being most popular, followed by the T-Roc. VW, which also has a broad range of battery electric vehicles, sold 383,100 BEVs in CY2024.
10 Jan 2025 | 4818 Views | By Autocar Professional Bureau
Despite strong headwinds, Volkswagen delivered around 4.8 million vehicles to customers worldwide last year (down 1.4% YoY). The German carmaker, which also has a broad range of battery electric vehicles (BEVs), sold 383,100 BEVs in CY2024. Since launching the ID. family in 2019, Volkswagen has sold over 1.35 million units ...
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Despite strong headwinds, Volkswagen delivered around 4.8 million vehicles to customers worldwide last year (down 1.4% YoY). The German carmaker, which also has a broad range of battery electric vehicles (BEVs), sold 383,100 BEVs in CY2024. Since launching the ID. family in 2019, Volkswagen has sold over 1.35 million units of the ID. worldwide, including around 500,000 units of the ID.3.
Martin Sander, Volkswagen Board Member for Sales, Marketing and Aftersales, said: “Around the globe, 2024 was a difficult year with sluggish economic activity, political challenges and intense competition – particularly in China. Yet, we are beginning the new year with optimism. Not only do we have attractive products, but we are meeting the needs of a wide variety of customer groups with our extensive, diverse model range that covers all drive types.”
Market leader in Germany and Europe
In 2024, Volkswagen was again the clear market leader in Germany with a KBA market share of 19.1 percent. The top 10 most popular vehicles include as many as five Volkswagen models: the Golf, T-Roc, Tiguan, Passat and Polo. Volkswagen also topped out the German market in the BEV segment. Here, Volkswagen vehicles accounted for 16.3% of new registrations, an increase of 2.8 percentage points on 2023.
Delivery figures for the regions around the world:
Europe: 1,254,500 deliveries (down 1.7% YoY)
South America: 479,400 deliveries (up 21.1% YoY)
North America: 592,300 deliveries (up 18.4% YoY)
China: 2,198,900 deliveries (down 8.3% YoY)
SUV share increases to 47% in CY2024
According to Volkswagen, SUVs were in high demand in 2024, both with conventional drive systems and as all-electric variants. These now account for 47% of total Volkswagen deliveries – an increase of 1.4 percentage points on 2023. Once again, the Tiguan was the most popular SUV and best-selling model, followed by the T-Roc – ever since the sales launch of the compact crossover model, more than 2 million units have been sold. Volkswagen will launch the next generation of the T-Roc in 2025.
Polo: small car with big sales turns 50
Volkswagen is celebrating the 50th anniversary of the Polo this year. The first-generation model rolled out in 1976. To this day, Volkswagen’s small car remains very popular worldwide, with over 20 million units already delivered. In Brazil, for example, a record-breaking 172,510 units of the Polo were handed over to customers last year.