Iconic Italian scooter brand celebrates Disney’s 100th Anniversary with an equally everlasting icon like Mickey Mouse in the form of a limited-edition model.
21 Jun 2023 | 7297 Views | By Autocar Professional Bureau
Two iconic brands – Vespa and Disney – have partnered to develop a limited-edition scooter: the Disney Mickey Mouse Edition by Vespa.
The two timeless icons have come together on a special project for Disney100, with Vespa paying homage to this anniversary through a global collaboration.
The ...
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Two iconic brands – Vespa and Disney – have partnered to develop a limited-edition scooter: the Disney Mickey Mouse Edition by Vespa.
The two timeless icons have come together on a special project for Disney100, with Vespa paying homage to this anniversary through a global collaboration.
The two brands have always been in the zeitgeist thanks to an iconography made up of unmistakable shapes and colours, with Vespa valuing freedom and fun, shared with Disney's values of storytelling and escapism.
Michele Colaninno, Chief Executive of Global Strategy, Product, Marketing, and Innovation of the Piaggio Group, commented on this collaboration: “A timeless icon like Vespa could not fail to celebrate, on this very special occasion of Disney’s 100th Anniversary, an equally everlasting icon like Mickey Mouse, with a tribute to creativity, imagination, light-heartedness, and fun – the very values that have always anchored Vespa. Today, as then. This collaboration between Vespa and Disney represents the celebration of two historic companies that have a common dream: to allow everyone to express their imagination freely.”
Claire Terry, Senior Vice President, Disney Consumer Products, Games & Publishing EMEA said, “Just like Mickey Mouse, Vespa is a cultural icon, evoking a sense of fun and adventure and together they form a wonderful combination, truly extending our timeless storytelling. We are incredibly excited to bring this version of the iconic scooter to our fans in our centenary year and bringing all of Mickey’s charm and personality to road trips wherever people want to go!”
For this collaboration, the Vespa Primavera 50cc, 125cc and 150cc are coloured black, red, white and yellow – the same hues that have characterised Walt Disney’s most famous mouse for decades. The yellow wheels are reminiscent of Mickey Mouse’s shoes, while the black mirrors recall his unmistakable round ears. A graphic pattern outlining the character’ silhouette decorates both sides of the scooter as well as the front. Finally Mickey Mouse’s signature could not be missed, featured on both the saddle and the front shell.
The Disney Mickey Mouse Edition by Vespa comes with a matching helmet in the same vivid colours.