TVS targets Egyptian market, dealer sets up new assembly line

TVS Motor Co, which is witnessing good offtake in the export market in the current fiscal year, is among the Indian OEMs which are bullish on the Egyptian market for both two- and three-wheelers. On January 25, Ezz LCV, the authorized TVS Motor Co distributor in Egypt, inaugurated a new assembly line in Giza, investing around US$ 6.5 million (Rs 54 crore) to enhance local manufacturing capabilities.

The facility, which will have a production capacity of 100,000 units per annum, will significantly augment Ezz LCV's ability to meet growing market demand for two-wheelers in Egypt. The new assembly line will roll out popular TVS models, including the Apache RTR Series and HLX Series motorcycles and the XL 100 moped. By localizing production, Ezz LCV aims to improve delivery times, support its extensive dealer network, and provide high-quality motorcycles tailored to Egyptian customer preferences.

TVS Motor’s current product lineup in Egypt includes the Apache RTR 200 4V, Apache RTR 160 4V, Star HLX 150 and HLX 150 F models.

"Over the past five years, our partnership with TVS Motor Company has been instrumental in delivering premium, reliable two-wheelers to the Egyptian market," said Amr Ezz El Alarab, CEO, Ezz LCV. "This new facility represents our commitment to meeting the evolving needs of local riders by producing seven flagship models," he added.  

Rahul Nayak, Vice-President, International Business, TVS Motor Company, commented: "Congratulations to Ezz LCV on the inauguration of this assembly line in Giza. It marks an important milestone as the expansion reflects the potential of high quality, reliable, trustworthy TVSM products in Egypt. This new facility will strengthen our position in Egypt and create job opportunities that will maximize the positive economic impact on the region.”

The assembly line leverages TVS Motor Company's globally recognized engineering expertise while allowing Ezz LCV to strengthen its market position. The facility is strategically designed to serve the growing customer base seeking innovative, reliable, and affordable two-wheelers in Egypt.

TVS EXPORTS UP 19% TO 777,622 UNITS IN APRIL-DEC 2024 
TVS Motor Co, which is India’s second largest two-wheeler exporter after Bajaj Auto, has shipped 777,622 units in the first nine months of FY2025. These comprise 700,923 motorcycles (up 25%), 71,425 scooters (down 22%) and a 218% jump in moped shipments to 5,274 units. The scooter exports include 4,959 units of the iQube e-scooter as well as the electric CE 02 scooter it produces for BMW Motorrad.

In the motorcycle segment, the 100-110cc category (Radeon, Sport,Star City) exports were 1,99,943 units, up 58% YoY. In the 125cc bike segment, combined exports of the Raider and Star City at 405,577 units were up 15% YoY. Apache series (150-200cc) exports at 79,563 units rose 21% YoY while the Ronin at 3,324 units saw 76% growth on a low year-ago base. Exports of the G310 series for BMW Motorrad and the RR 310 at 35,401 units were flat – up 1% year on year.

Interestingly, the humble moped – the product at the bottom of the motorised two-wheeler pyramid – clocked exports of 5,274 units, up 218% YoY (April-December 2023: 1,656 units).

This performance gives TVS a domestic market share of 17.63% of the 15 million two-wheelers sold in India in the past nine months, and a 25% share of the export market’s total sales of 3 million units. The company, which is the longstanding No. 2 two-wheeler exporter after Bajaj Auto, had exported 887,774 units in FY2024. This means after the first nine months of FY2025, TVS with 777,622 units has already achieved 8% of last fiscal’s exports. TVS’ best-ever fiscal for two-wheeler exports was FY2022 when it had shipped over a million units – 10,90,139 units – overseas.

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