Two Chinese companies have been fined around £350,000 for the use of a strikingly similar logo to the BMW roundel.
22 Dec 2016 | 6545 Views | By Jimi Beckwith, Autocar UK
Chinese copycats have lost a court battle with BMW in a dispute over plagiarism of the German company’s name and roundel by a clothing company.
Shanghai Dailyreported that the Shanghai Intellectual Property Court found that two companies infringed BMW’s registered trademarks and capitalised on its reputation. The company ...
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Chinese copycats have lost a court battle with BMW in a dispute over plagiarism of the German company’s name and roundel by a clothing company.
Shanghai Daily reported that the Shanghai Intellectual Property Court found that two companies infringed BMW’s registered trademarks and capitalised on its reputation. The company has been ordered to pay BMW around £350,000 in compensation.
The copycat company was founded in 2008 as Deguo Baoma Group, which translates to ‘German BMW Group’, and authorised fashion brand Chuangjia to make use of a logo closely resembling the BMW roundel, albeit with an N in place of the W.
The plagiarised logo was sold on numerous clothing products including shoes and handbags, and was tweaked to even more closely match BMW's logo over its span of use.
It's not the first time BMW's roundel has been targeted by Chinese copycats. Carmaker BYD has used a logo featuring the same colours and a similar design. The legal action resolved in the Shanghai court does not involve BYD, however.
Jaguar Land Rover is currently embroiled in a similar court battle with Chinese car maker LandWind, after the Chinese brand released the X7, a £14,000 SUV that bears a close resemblance to the Range Rover Evoque.
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