In 2014, sales of private cars and light commercial vehicles by the Renault Group increased by 3.2 percent with 2,712,432 vehicles registered in a global automotive market
19 Jan 2015 | 2822 Views | By Autocar Professional Bureau
In 2014, sales of private cars and light commercial vehicles by the Renault Group increased by 3.2 percent with 2,712,432 vehicles registered in a global automotive market that rose by 3.5 percent year on year (YoY).
The Renault Group's passenger car and LCV sales rose 3.2 percent to 2.7 ...
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In 2014, sales of private cars and light commercial vehicles by the Renault Group increased by 3.2 percent with 2,712,432 vehicles registered in a global automotive market that rose by 3.5 percent year on year (YoY).
The Renault Group's passenger car and LCV sales rose 3.2 percent to 2.7 million units in 2014, with the Group gaining market share in nine of its 10 main markets. In Europe, Group market share was 10 percent with the Renault brand gaining 0.2 points of market share, while Dacia gained 0.4 points. In the LCV segment, Renault maintained its leadership for the 17thsuccessive year, with a 14.2 percent market share. Internationally, the Group increased its market share in six of its seven largest markets, including Brazil (7.1%) and Russia (7.9%).
"In 2014, Renault sales rose 3.2 percent to 2.7 million units and accounted for 10 percentof market share in Europe. The Group has taken a new step forward in its medium-term plan, Renault Drive the Change," said Jérôme Stoll, a member of the executive committee, chief performance officer and executive vice-president (sales and marketing).
UK drives European sales
In 2014, the Renault group recorded a 12.5 percent increase in new car registrations in a market that grew 5.9 percent and exceeded the 10 percent market share threshold (up 0.6 points). The Group increased its volumes and market share across nearly all markets. The most substantial growth was recorded in the United Kingdom (+41.9%), Portugal (+42.1%), Spain (+30.2%) and Italy (+28.9%).
The Renault brand, which is the third largest on the PC and LCV market with 7.6 percent of market share (+0.2 points), is the leader in France and has regained its position as the second brand in Spain. Thanks to the Clio and Captur, it succeeded in taking first place on the urban vehicle market (A and B segments). In the LCV segment, Renault maintained its lead for the 17th successive year (with a 14.2% market share).
Meanwhile, for the second year running, the Dacia brand recorded the strongest increase in market share in Europe: +0.4 points at 2.5 percent. In France, Dacia gained 0.5 points to 4.9 percent market penetration, mainly driven by the success of the Duster and Sandero). In Spain, the Sandero was the top-selling vehicle for private individuals. Dacia also posted record volumes and market share in nearly all European countries, such as in Italy (2.7% of market share and nearly 40,000 registrations) or in the UK where Dacia sold 23,862 cars in 2014.
- In France, the Renault Group gained 1.3 points of market share, at 26.6 percent and increased sales volumes by 5.5 percent compared with 2013. With over 105,000 registrations, the Clio is the best-selling car on the French market, while Captur is the most popular crossover. The Group has five vehicles among the top 10 best-selling passenger cars. For the LCV segment, the brand dominates the market with 31.7 percent of market share and a 1.3 percent increase in new car registrations.
Against a backdrop of downturn in its main emerging markets, Renault held its own, gaining market share in Russia, Brazil, Turkey and Algeria. Nevertheless, Group new car registrations dropped 5.9% outside Europe to 1,247,821 units. They represent 46% of the Group's total registrations, against 50 percent in 2013. In India, Renault had a 1.5 percent market share and 44,849 new registrations.
2015 sales outlook for the Renault Group
In 2015, the Renault Group’s forecast has it that the global market will record modest growth of 2 percent compared with 2014. The European market is also expected to grow by 1 to 2 percent, with France remaining stable.
“In 2015, in a market context that remains uncertain, we will continue to move ahead with our Medium-Term Plan, Renault Drive the Change. We are forecasting an increase in our global volumes, the strengthening of our position in Europe and improvements in our positions on our main emerging markets. Our growth will be sustained by an accelerated product plan, with five new models" concluded Jérôme Stoll.