The Renault-Nissan Alliance, the world's fourth-largest automotive group, continues to make progress in its commitment to closing the gender gap,
14 Oct 2014 | 4709 Views | By Autocar Pro News Desk
The Renault-Nissan Alliance, the world's fourth-largest automotive group, continues to make progress in its commitment to closing the gender gap, with both companies reporting a rise in the percentage of women in manager-level positions globally in 2013 compared with the previous year.
At Renault, women accounted for 18.4 percent ...
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The Renault-Nissan Alliance, the world's fourth-largest automotive group, continues to make progress in its commitment to closing the gender gap, with both companies reporting a rise in the percentage of women in manager-level positions globally in 2013 compared with the previous year.
At Renault, women accounted for 18.4 percent of manager-level positions globally in 2013, up from 17 percent in the previous year. Women also accounted for 19.3 percent of the company's 2,000 global key positions, up from 17 percent in 2012.
Globally, Renault remains a leader in the auto industry in terms of women at the senior executive management level. Two out of its ten-member executive committee are women: Mouna Sepehri, executive vice-president of the office of the CEO; and Marie-Françoise Damesin, executive vice-president for Human Resources. Damesin is also Renault-Nissan Alliance executive vice-president for Human Resources.
At Nissan, women accounted for 10.6 percent of manager-level positions globally in fiscal year 2013, up from 10.3 percent in fiscal year 2012. In Japan, women at Nissan accounted for 7.1 percent of such positions, up from 6.8 percent in the previous year and more than quadruple from 1.6 percent in fiscal year 2004. By 2017, Nissan aims to raise that figure to 10 percent in Japan and to 14% globally.
Nissan remains an industry benchmark in its home market of Japan, with the percentage of its women managers more than double the national average for large manufacturers. In March, Nissan was recognized as a ‘Nadeshiko Brand’ by the Tokyo Stock Exchange for the second year in a row for its support and promotion of women in the workplace.
Committed to closing the gender gap
"The Renault-Nissan Alliance remains committed to fully leveraging our global talent pool and closing the gender gap, and we are seeing incremental progress toward that goal every year," said Renault-Nissan chairman and CEO Carlos Ghosn. "Hiring and promoting women is the right thing to do for society – and for our business, because women decide or influence the overwhelming majority of car purchases globally."
Products, services and mentorship for women to drive business
Women are considered ‘influencers’ on 80 percent of all new-car purchases, according to consulting firm Frost & Sullivan, meaning that they either buy the vehicle outright or have "veto power" on a man's purchase.
To increase the appeal to women, Renault created a product team for the Renault Captur that was evenly split between men and women. Half of the team members dedicated to the crossover's engineering, design, marketing and sales were women, the highest for any Renault car. Captur went on sale last year and is today the most popular compact crossover in Europe.
In addition to product initiatives, Renault is also expanding an internal social network called Women@Renault, founded in 2012 and led by Mouna Sepehri. The network is a digital and real-world community in which to discuss gender progress, and it also analyzes best practices around recruitment, training and career management. Women@Renault has 4,500 members in 12 key markets (Algeria, Argentina, Brazil, Colombia, France, India, Korea, Morocco, Romania, Russia, Spain and Turkey).
Earlier this year, Nissan debuted its ‘Ladies First’ dealership, mostly managed and staffed by women. The dealership in the Tokyo suburb of Fuchu features stylish interiors, a nursing room and a spacious area where children can play and is aimed at making the shopping experience more welcoming to women and first-time buyers.
Nissan says it will roll out 300 ‘Ladies First’ dealerships across Japan by next year. It is also considering expanding the program to overseas markets. Nissan will take lessons learned from the ‘Ladies First’ project and apply it wherever applicable.
Diverse executive management teams
In addition to becoming more gender diverse, Renault and Nissan are becoming more multicultural, particularly at the executive level, reflecting the geographic reach of both companies. Together Renault and Nissan sold 8.3 million vehicles in 2013 in nearly 200 markets worldwide.
Boulogne Billancourt, France-based Renault today counts 20 nationalities among its key 150 executive positions globally, including French, Spanish, Japanese, Brazilian, Russian and German executives.
Yokohama, Japan-based Nissan continues to be the auto industry leader for diversity at the executive rank. Forty-nine of its 100 top positions are held by foreign-born executives from 17 different countries.
The Renault-Nissan Alliance is a strategic partnership between Paris-based Renault and Yokohama, Japan-based Nissan, which together sell one in 10 cars worldwide. The companies, which have been strategic partners since 1999, sold 8.3 million cars in nearly 200 countries in 2013. The Alliance also operates strategic collaborations with automakers including Germany's Daimler, China's Dongfeng, and India's Ashok Leyland and recently took a majority stake in Russia's top automaker, AVTOVAZ.