Arkana to play key role in helping Renault’s drive towards achieving sales volumes up to 5 million units by 2022; will be produced and sold in global markets, starting with Russia in 2019.
29 Aug 2018 | 4993 Views | By Autocar Professional Bureau
Renault today took the covers off the Arkana show car at the world premiere of the coupé-crossover in the Moscow Motor Show. The French carmaker’s new global vehicle is targeted at the C-segment, currently the most dynamic and challenging sector of the automotive industry, especially SUVs.
The Arkana show ...
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Renault today took the covers off the Arkana show car at the world premiere of the coupé-crossover in the Moscow Motor Show. The French carmaker’s new global vehicle is targeted at the C-segment, currently the most dynamic and challenging sector of the automotive industry, especially SUVs.
The Arkana show car, which features an attractive design, has high ground clearance, wide wheel arches and large 19-inch wheels for good all-terrain capabilities. The high waistline and sloping coupé roofline are emphasised by side chrome detailing and a panoramic glass roof.
"The Arkana show car is a distinctive coupé-crossover, striking a balance between the elegance of a sedan and the powerful stance of an SUV. We have dialed in specific Renault cues, with a strong design, strength and sensuality with a French touch,” said Laurens Van den Acker, senior vice-president, Corporate Design of Groupe Renault.
This new production vehicle will be produced and marketed in different countries throughout the world, beginning with Russia in 2019. The Renault Arkana will be later manufactured and sold in Asia and other regions, with this same unique design but adapted also to local customers’ expectations.
As part of its Drive the Future strategic plan, Groupe Renault intends to step up the pace of international growth, expanding its product range to increase sales volumes up to 5 million units by 2022. The Arkana, according to Renault, will play a key role in achieving this goal.
Renault is bullish on the Russian car market and claimed almost one-third of the sales in 2017 (448,270 vehicle sold / 28% market share). Russia today ranks as Renault’s number two market and is set to become the group’s leading market by the end of plan.
“The idea for this innovative concept came from Russia and the project was conducted with the strong involvement of Renault Russia teams. The Arkana will meet Russian customers’ aspirations but also the ones of new customers in many countries worldwide,” said Nicolas Maure - SVP, Chairman of Eurasia Region.