The company reported an increase of 17 percent over the previous year.
12 Jan 2015 | 2869 Views | By Autocar Professional Bureau
In 2014, Porsche AG delivered 189,850 new cars to customers all over the world – an increase of 17 percent over the previous year. In December 2014, the Stuttgart-based sports car manufacturer also broke the 20,000 unit barrier (+39 percent compared to December 2013) by delivering 20,644 cars for the ...
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In 2014, Porsche AG delivered 189,850 new cars to customers all over the world – an increase of 17 percent over the previous year. In December 2014, the Stuttgart-based sports car manufacturer also broke the 20,000 unit barrier (+39 percent compared to December 2013) by delivering 20,644 cars for the first time in one month. The new Cayenne generation in particular saw strong demand in China: over 6,400 units mean that deliveries almost doubled compared to December 2013.
“For the fourth record year in a row there are very specific reasons: fascinating products and highly motivated employees,” said Bernhard Maier, member of the Executive Board Sales and Marketing of Porsche AG. “On top of that, our brand experienced an additional upswing in 2014 as a result of the successful launch of the Macan. Worldwide, seventy-five percent of Macan customers were first-time buyers of a Porsche car.”
In 2014, the company sold more cars in all regions and on all markets. The United States ranked number one with over 47,000 new cars delivered. The Chinese market recorded the largest growth with an increase of 25 percent to exactly 46,931 units delivered. On the domestic market in Germany, almost 24,000 customers opted for a Porsche model, more than ever before.
The Macan, the new sporty compact SUV, was especially popular globally in 2014 and the fifth model series sold about 45,000 units in the first year of its launch. Porsche delivered 13 percent more Panamera sports saloons than in the previous year. It also sold over 30,000 units of the 911.
|
Porsche AG Deliveries |
December |
January - December |
||||
|
2014 |
2013 |
Variance (%) |
2014 |
2013 |
Variance (%) |
|
|
World |
20,644 |
14,855 |
39.0 |
189,849 |
162,145 |
17.1 |
|
Europe |
6,339 |
5,018 |
26.3 |
60,805 |
51,049 |
19.1 |
|
Germany |
1,620 |
1,428 |
13.4 |
23,841 |
20,638 |
15.5 |
|
America |
4,162 |
3,900 |
6.7 |
55,811 |
49,562 |
12.6 |
|
USA |
3,275 |
3,246 |
0.9 |
47,007 |
42,323 |
11.1 |
|
Asia Pacific, Africa and Mideast |
10,143 |
5,937 |
70.8 |
73,233 |
61,534 |
19.0 |
|
China |
6,427 |
3,312 |
94.1 |
46,931 |
37,425 |
25.4 |