Porsche posts record sales in 2017

The Stuttgart-based sports car manufacturer has exceeded the previous record set in 2016 by another four per cent , selling around 246,000 vehicles to customers worldwide in 2017.  

The company says the significant boost in sales came from roughly 28,000 deliveries of the new Porsche Panamera, an increase of 83 per cent compared to the previous year. 

“The hybrid models of the new Porsche Panamera in particular are very well received by customers, validating our product strategy. The Turbo S E-Hybrid, as the top model in the line, is a clear embodiment of performance and efficiency. It sets new benchmarks in its class”, says Detlev von Platen, member of the Executive Board responsible for Sales and Marketing at Porsche AG.

Sharing his optimistm for 2018, Platen said: “With our product range and the strong sales regions of Europe, Asia and America, we are well positioned.” 

The company says in addition to the Porsche Panamera, the Porsche 718 models significantly exceeded the previous year’s results, with around 25,000 units of the mid-engine sports cars being delivered, translating to a six percent increase YoY. In 2017, more than 32,000 the Porsche 911 was handed over to customers worldwide. The top-selling vehicle for the company was the Porsche Macan, maintaining the high customer demand from the previous year with more than 97,000 vehicles delivered +2%). 

For the sports carmaker, China remains the largest single market with over 71,000 vehicles delivered, exceeding 2017 by ten percent. The USA and Europe continue to build on the success of previous years, both increasing by two percent. With around 28,400 deliveries, the home base of Germany remains stable. “In 2018, the new Porsche Cayenne is being launched in the key sales regions that are the USA and China – this promises further growth”, von Platen continues. “Nonetheless, the exclusivity of the brand will continue to be our top priority in future.” The aim for 2018 is to stabilise customer deliveries at the high levels achieved in 2017.