Porsche appoints Peter Vogel as Director Sales for India, Middle East and Africa

The new management comes following the June appointment of Deesch Papke as CEOwho returned to Porsche’s regional office in Dubai after overseeing a period of exponential growth as MD from 2005 to 2011.

By Autocar Professional Bureau

25 Nov 2015

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L-R: John Wiltshire, Philipp Ayasse, Peter Vogel

Porsche Middle East and Africa FZE, a wholly owned subsidiary importer organisation of Dr Ing hc F Porsche AG, Stuttgart, has made new strategic, senior appointments at the regional headquarters.

Arriving from Porsche China, Peter Vogel has taken on the role of Director Sales for India, the Middle East and Africa, with John Wiltshire progressing to Director Aftersales and Philipp Ayasse as Chief Financial Officer.

The new management organisation comes following the June appointment of Deesch Papke as Chief Executive Officer who returned to Porsche’s regional office in Dubai after overseeing a period of exponential growth as Managing Director from 2005 to 2011.

Commenting on the latest appointments, Deesch Papke, CEO of Porsche Middle East and Africa FZE, said: “We have a clear direction and strategy for growth in the region and it involves ensuring that Porsche’s exceptional standards of professionalism are maintained across the regional network. The latest appointments have a proven track record of not only matching but enhancing the brand’s professionalism. Our focus now is to deepen regional market penetration and enhance existing facilities in key markets.”

In line with Porsche’s regional goals of driving sales progress across 23 countries, including the GCC, Levant, Africa and India, the newly appointed Peter Vogel brings 21 years of automotive experience, 18 years of which has been gained within Porsche’s global organisation.

His assignment is complemented by the progression of John Wiltshire who will be leading the regional Aftersales processes with immediate effect. Wiltshire brings 17 years of experience with the brand, including 10 years with Porsche Middle East and Africa FZE.

The financial aspects of Porsche’s regional office in Dubai are now managed by Philipp Ayasse, who brings with him more than 12 years of brand experience. His recent role was with Porsche Centre Stuttgart where he oversaw the areas of finance, administration and human resources.