Nissan targets larger share of China’s SUV market with new X-Trail

Nissan is targeting a larger share of the burgeoning SUV segment in China. Yesterday, the Japanese carmaker unveiled the new X-Trail in Chongqing, the nation's western hub. According to the company, the new X-Trail has been upgraded and aligned to the needs of young families, with more stylish design, more comfortable space, improved driving performance and new advanced safety technologies. It will go on sale in China at a starting price of RMB 188,800 (Rs 19.21 lakh).

The new X-Trail's exterior features an enlarged Nissan ‘V-motion’ grille, updated headlights with a ‘boomerang’ LED signature, and new 19-inch aluminum alloy wheels. The interior includes a new D-shape steering wheel.

"We adapted Nissan's latest design direction to the new X-Trail to elevate its dynamic presence as the evidence of evolution," said Mamoru Aoki, executive design director at Nissan Motor Co.

Expanding its safety technology features, the new X-Trail gets Intelligent Emergency Braking, Emergency Assist for Pedal Misapplication and Cross Traffic Alert. A number of advanced safety technologies related to Nissan Intelligent Mobility are already available for the current X-Trail, such as Blind Spot Warning, Lane Departure Warning and Intelligent Around View Monitor.

The new X-Trail also integrates a host of other intelligent features. Its Intelligent Cruise Control maintains a set distance between the X-Trail and vehicles in front, even applying the brakes to help maintain that distance. Its smartphone-connected system features a new user interface that makes it easy to make and receive calls using a steering wheel button and enables the driver to operate a smartphone by touching a 7-inch screen.

 "With its strengthened qualities and advanced technologies, the new X-Trail can surely satisfy the growing individualized and diversified requirements of Chinese consumers. And it is the ultimate partner to help our customers bring forth the exciting shifts of their moving lives." said Airton Cousseau, managing director of Dongfeng Nissan Passenger Vehicle Co.

The current X-Trail has broken sales records for three straight years since being introduced in China in 2014. More than 180,000 X-Trails were sold in China last year, making it the world's largest market for the model after the US, where it is known as the Nissan Rogue.