Nissan strengthens its model line-up for young Chinese consumers

Nissan today unveiled the all-new Tiida and announced the launch of Maxima at the ongoing Beijing Motor Show, strengthening its product offering for young consumers in China.

Additionally, the the carmaker also premiered the IDS Concept, bringing its vision for the future of EVs and autonomous driving (AD) to China. Between now and 2020, the Renault-Nissan Alliance will introduce autonomous drive technologies to more than 10 models in key global markets, including China.

“Today, I am excited to outline Nissan’s vision for the future. It is a vision that promises zero emissions and zero fatalities. It looks to a time when our relationship with cars will be a true partnership. With Intelligent Mobility, we are making this vision a reality,” said Daniele Schillaci, executive vice president, Global Marketing & Sales, Nissan Motors at the press briefing.

Nissan also announced that the company will strengthen collaboration with Tsinghua University to promote Intelligent Mobility and related technologies.

All-New Tiida

The all-new Tiida was unveiled featuring engine and transmission enhancements, as well as improvements in safety performance. As another important model in China, all-new Tiida sports a dynamic V-Motion grille and streamlined body. The company is banking on the Tiida as an example of its ‘Intelligent Mobility,’ delivering intelligent power, intelligent driving and intelligent integration. It is equipped with safety technologies that are related to intelligent driving, such as Forward Emergency Braking (FEB), Lane Departure Warning (LDW) and Blind Spot Warning (BSW). Further, it also features a 7-inch infortainment with audio display.

Running on a 1.6L HR16DE engine, coupled with the intelligent start and stop system and improved Xtronic CVT, the Tiida delivers a fuel consumption of 5.3l/100km.

Maxima

First showcased at the Auto Guangzhou 2015, the Maxima is equipped with a number of advanced technologies that are building blocks of AD and intelligent driving, such as FEB, LDW, BSW and Around View Monitor (AVM).

Nissan IDS Concept

The Nissan IDS Concept is the realization of Nissan’s vision for zero emissions and zero fatalities by transforming the relationship between car and driver.

It is equipped with a high-capacity 60kWh battery, accommodating long-distance drives of up to 550km. Advanced technologies, such as piloted park through smartphone or tablet and wireless charging, also enable the car to be fully autonomous in any occasion.

With a series of new model launches, including Murano, Qashqai, Lannia, Maxima and the forthcoming all-new Tiida, China continues to play a major role in the global business of Nissan. “In fact, this past year, Dongfeng Nissan sold a record number of vehicles. The future remains bright,” Schillaci said.

More from Beijing:

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- BMW reveals new long-wheelbase X1 Li

- 2016 Audi TT RS revealed

- 2017 Renault Koleos SUV revealed

- World debut for Bentley Mulsanne First Edition

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- World debut for all-new Avancier SUV