Record sales in Western Europe driven by sales increases in major markets including UK, Germany, Italy, France and Spain.
13 Apr 2016 | 3746 Views | By Autocar Professional Bureau
Nissan has announced European sales in fiscal year 2015 (ending March 31) of 710,321 and Nissan sales in Western Europe of 621,910, an increase of 9.4 percent on 2014 levels and an all-time high.
Nissan with Datsun recorded European sales of 737,501 units in FY2015, in line with 2014 ...
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Nissan has announced European sales in fiscal year 2015 (ending March 31) of 710,321 and Nissan sales in Western Europe of 621,910, an increase of 9.4 percent on 2014 levels and an all-time high.
Nissan with Datsun recorded European sales of 737,501 units in FY2015, in line with 2014 sales. March 2016 sales totaled 95,720, again in line with the previous year. This marks the sixth consecutive year of market share growth and consistently healthy sales since 2009 levels.
Nissan sales increased in all major markets in Western Europe during FY2015 with measurable increases in Spain +19.3 percent, Germany +13.2 percent Italy +8.8 percent, UK +4.2 percent and in France +3.9 percent.
European sales were bolstered by the launch of NP300 Navara and the new longer-range Leaf 30 kWh. Demand for the Qashqai crossover continues to grow with sales of over 250,000 units.
The expansion of Nissan's electric vehicle lineup is also paying dividends. The Leaf continues to lead the electric vehicle segment globally and sold 16,916 cars in Europe this outgoing fiscal year, a new annual record.
"We have a commitment to continue to bring more to our customers – more choice, more value and more innovative and exciting products," said Guillaume Cartier, senior vice-president, Sales and Marketing for Nissan Europe. "Nissan stands apart from its class. We deliver quality and we continue to reinvent and break boundaries such as the new Nissan Micra, which is launching this year. We are very excited about Nissan's piloted drive Qashqai, featuring autonomous drive technologies, which will be coming to Europe in 2017."
In 2016, Nissan marked the 30th anniversary of Nissan's UK plant in Sunderland, which has produced more than 400,000 units for the sixth consecutive year. Nissan produced 615,000 vehicles in Europe in 2015.
Key Market Highlights for FY2015
Spain
- Market share 5.0 percent – highest sales volume in 10 years
- Nissan leads the electric vehicle market in Spain with 32 percent of market share
- Total LCV sales up 32 percent
UK
- Market share 5.4 percent
- Qashqai becomes the fifth best-selling car this fiscal year
- X-Trail achieves an 80 percent, YoY volume increase with 10,852 units
- LEAF achieves a record volume of 5,106 units
Italy
- Market share 3.5 percent
- Best-selling models Qashqai, Micra and Juke
Germany
- Market share 2.2 percent, the best share and retail for Nissan in Germany since 2000
- Fastest growing LCV brand in the market