Retail sales rise 7.1 percent to more than 3.87 million vehicles; Cadillac, Buick and Baojun deliveries reach all-time highs.
06 Jan 2017 | 3852 Views | By Autocar Professional Bureau
General Motors and its joint ventures delivered a record 3,870,587 vehicles in China in 2016, which was an increase of 7.1 percent from the previous high in 2015. With this, China remains GM’s largest market in terms of retail sales for the fifth consecutive year, accounting for more than one-third ...
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General Motors and its joint ventures delivered a record 3,870,587 vehicles in China in 2016, which was an increase of 7.1 percent from the previous high in 2015. With this, China remains GM’s largest market in terms of retail sales for the fifth consecutive year, accounting for more than one-third of the company’s global sales.
“GM worked closely with our joint venture partners to achieve launch excellence across all brands in the past year,” said GM executive vice-president and president of GM China Matt Tsien. “In 2017, we will continue to listen to our customers’ needs and meet their demands with a strong product lineup.”
Last year, GM launched 13 new and refreshed models in China, putting it on track to fulfill its plan to introduce 60 models through 2020. It is focused on the luxury, SUV and MPV segments. About 40 percent of GM’s product launches in China through 2020 will be SUVs and MPVs.
GM’s strategy in China follows the company’s two-pronged strategy to strengthen and grow its core business, and to define and lead the future of personal mobility by creating new technology and business models.
Cadillac sales top 100,000 units, up 46% YoY
With launches of the CT6 prestige sedan and XT5 luxury crossover last year, Cadillac deliveries topped 100,000 units in China for the first time – increasing 46 percent year over year to 116,406 units.
Buick posted record sales, supported by popular products like the Excelle GT sedan and Envision SUV. This drove the brand's sales to a new high of 1,180,372 units, an increase of 19 percent on an annual basis.
Chevrolet deliveries, after a rebound starting in the third quarter, reached 525,273 units in 2016. The newly launched Malibu XL, Cruze and Cavalier sedans drove the brand through its model changeover period. GM announced in October that Chevrolet will introduce more than 20 new or refreshed products in China by the end of 2020.
Baojun enjoyed robust momentum in 2016 with strong products like the 730 MPV and 560 SUV, supplemented by the successful launch of the Baojun 310 hatchback. The brand’s annual deliveries rose 49 percent to a record 688,390 units.
Wuling maintained its dominant position in the mini-commercial vehicle market last year, though its growth was hampered by continued segment contraction. Wuling deliveries totaled 1,359,638 units.
In 2016, GM’s SUV deliveries surged 45 percent from a year earlier to 673,409 units. Its comprehensive SUV portfolio includes the Buick Envision and Baojun 560, which were among the segment leaders with year-on-year growth of 52 percent and 116 percent respectively.
In the MPV segment, GM’s sales increased 5 percent to 1,061,156 units in 2016. The new-generation GL8 reached the market in November, setting a new benchmark for large luxury MPVs.