In the period of January to August, sales increased by 11.7% to 1,326,635 units – more than ever before in the first eight months of a year.
06 Sep 2016 | 4111 Views | By Autocar Professional Bureau
Mercedes-Benz sold more than 156,000 vehicles in August – an increase of 11.8%. The main contribution towards this increase came from the strong rise in unit sales of SUVs of approximately 40%.
The German carmaker was able to surpass its strongest August to date in the previous year due ...
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Mercedes-Benz sold more than 156,000 vehicles in August – an increase of 11.8%. The main contribution towards this increase came from the strong rise in unit sales of SUVs of approximately 40%.
The German carmaker was able to surpass its strongest August to date in the previous year due to double-digit growth in the Asia-Pacific region and in the domestic market. Two sales milestones were also passed last month: More than four million SUVs and 15,000 Mercedes-Maybach S-Class vehicles have been sold since their market launches.
In the period of January to August, sales increased by 11.7% to 1,326,635 units – more than ever before in the first eight months of a year.
Ola Källenius, member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales commented: “Mercedes-Benz has already sold more than four million SUVs to customers worldwide. Their popularity is rising year on year. Thanks to their double-digit growth rate, the SUVs once again contributed significantly to the best-ever unit sales by Mercedes-Benz this August.”
Sales by region and market
Sales in Europe, the biggest region for Mercedes-Benz, increased to a new high of 56,809 units in August (+12.9%). The proportion of vehicles sold in Germany was particularly high last month with 23.530 units sold in the domestic market (+11.9%). The region’s growth was also due to strong sales in the markets of Great Britain, Italy, France, Spain and Belgium which all rose at double-digit rates. In Germany, France, Spain and Portugal, the Stuttgart-based company was the premium brand with the largest number of new sales in August.
Sales by Mercedes-Benz in the Asia-Pacific region reached the new high of 61,605 units in August (+20.1%), with 41,072 vehicles in China (+25.4%). Unit sales in China, Japan, South Korea, Australia and Taiwan were higher than ever before in the month of August. Mercedes-Benz was the market leader among the premium manufacturers in Japan and Taiwan last month.
A total of 33,033 units were sold in the NAFTA region last month (+1.4%), setting a new record for the region and also in the individual markets of the USA (28,404), Canada and Mexico.
Sales by model
There was strong demand for the E-Class Saloon and Estate last month with sales of approximately 17,000 units of the models. The S-Class Saloon maintained its position as the world’s best-selling luxury saloon since the beginning of the year with the Maybach S-Class being the prime contributor. Since its launch last year, more than 15,000 units of the model have been sold globally.
Sales of SUVs from Mercedes-Benz reached a new high of 56,286 units in August (+39.3%). Especially popular were the GLA and GLC last month. More than four million customers worldwide have opted for an SUV of Mercedes-Benz to date. Since 2011, unit sales of SUVs have more than doubled.
smart
Sales of the smart fortwo and forfour increased by 20.8% to 7,631 units in August. The urban microcar was especially popular last month in China, where the new smart cabrio has also been sold to customers since July. Unit sales of smart models nearly tripled in China compared with the prior-year month.