Mercedes-Benz sets new record in November as sales go up 7.4%

Mercedes-Benz recorded its best-selling November month with sales of over 161,953 vehicles, up 7.4% YoY. Since the beginning of the year, unit sales increased by 13.9% to 1,693,494 vehicles. The Stuttgart-based premium brand thus surpassed its total unit sales of the previous year already in November and set a new record.

Commenting on the sales, Ola Källenius, member of the board of management of Daimler AG responsible for Mercedes-Benz Cars marketing & sales said, “November 2015 was the best-selling November for Mercedes-Benz so far. Our SUVs and compact cars in particular are extremely popular with the customers. We achieved new records in both segments and sold more than 50,000 units of each of those two vehicle types.”

Sales by region and market

In Europe, unit sales in November rose to a record of 67,500 vehicles sold, up 10.5% YoY. Since the beginning of the year, 726,606 vehicles were handed over to customers, up 10.8% compared to the same period previous year. In the home market, 23,878 Mercedes-Benz vehicles were sold in November up 2.2%.

The carmaker has claimed to have defended its market leadership amongst the premium manufacturers in Germany and Spain last month. Both in November and since the beginning of the year, sales records were set in Great Britain, Switzerland, Sweden and Portugal.

In the NAFTA region, sales of 354,286 units were recorded from January to November 2015, an increase of 5.6% compared with the prior-year period. In the United States, 308,885 vehicles were sold since the beginning of the year, up 4.2%, a new record.

Sales in the Asia-Pacific region reached a new record of 55,725 units in November, up 24.7% YoY. Since the beginning of the year, unit sales increased to the record number of 553,639 vehicles, up 25.6%. Last month, 36,313 vehicles were delivered to customers in China, up 38.7% compared to the same period previous year. In the period from January to November this year, more than 300,000 vehicles were sold in China for the first time. Growth in November was particularly strong also in South Korea, where unit sales by Mercedes-Benz increased by more than a third, up 40%. In Japan, unit sales in the first 11 months increased by 9.4% compared with the prior-year period, setting a record of 58,362 vehicles.

Sales by model

The demand for the Mercedes-Benz compact cars is expectedly high. In November, 51,416 units were handed over to customers, up 21.2%. Mercedes-Benz set a new record with the models of the A- and B-Class, the GLA, CLA and CLA Shooting Brake also in the first 11 months, selling 528,786 units in that period, up 26.5%.

Sales of the C-Class saloon and estate surpassed 400,000 units for the first time in the period from January to November. Since January, 406,043 vehicles of the high-volume model from Mercedes-Benz have been delivered, up 46.2%. Last month, the C-Class was especially successful in China and set a new unit-sales record.

Since the beginning of the year, the S-Class Saloon continues to be the world’s best-selling luxury saloon.

The SUVs from Mercedes-Benz set a new record in November. The bestsellers were the GLA and the GLC. Mercedes-Benz set a new unit-sales record with its SUVs also in the first 11 months, handing over 465,338 of these models to customers, up 25.5%.

Also read: Mercedes-Benz global sales for fourth quarter