The sports car and high-performance brand Mercedes-AMG will achieve a new sales record of well over 40,000 units globally this year.
28 Nov 2014 | 3306 Views | By Autocar Professional Bureau
The sports car and high-performance brand Mercedes-AMG will achieve a new sales record of well over 40,000 units globally this year. Its entry into the compact segment and the broadening of its product range have provided the Affalterbach-based company with access to new customer groups and secured success in established ...
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The sports car and high-performance brand Mercedes-AMG will achieve a new sales record of well over 40,000 units globally this year. Its entry into the compact segment and the broadening of its product range have provided the Affalterbach-based company with access to new customer groups and secured success in established and new markets. New models developed entirely in-house, such as the SLS AMG and, more recently, the Mercedes-AMG GT, consolidate the brand's success story and place it firmly on course for sustained growth.
"We are proud of these successes, as they provide the basis for the next stage of our growth strategy, which we are now launching," explains Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH. "In the next three years we aim to more than double our total sales for 2013."
To render the AMG brand and its technology more accessible, Mercedes-AMG is establishing a new product line by the name of ‘AMG Sport’, offering enhanced performance and technical refinements. The AMG Sport models will fill the gap between the AMG Sports package for Mercedes-Benz vehicles and the classic AMG models, thereby underpinning the brand's growth strategy on a sustained basis.
Opening up new customer groups and segments will raise the company's profile and boost AMG's sales potential worldwide. "The new Sport models represent a convincing proposition for our customers: genuine sports car technology becomes accessible, appealing to an even broader-ranging clientele worldwide," observes Tobias Moers. "For all our dynamic growth, we remain true to our brand claim of ‘Driving Performance’."
The AMG Sport models bear out the high-performance brand's claim with uprated engine output, all-wheel drive as standard in selected markets and special chassis components and brake systems from the classic AMG models. Signature AMG driving dynamics and a highly emotional driving experience are the tangible outcome for the customer. The first two AMG Sport models are set to be unveiled at the International Auto Show in Detroit in January 2015. It is planned to add further models to this new product line in due course.
The Affalterbach-based sports car brand has set itself high aims not only with regard to customer enthusiasm and growth: the fleet consumption has been reduced by 35 per cent by means of a comprehensive range of technical measures carried out in the past five years as part of the ‘AMG Green Performance Strategy’. The AMG models are already among the most fuel-efficient and low-emission vehicles in their respective segments, with the new engine technologies and all-embracing lightweight design set to render them yet more efficient. The introduction of the Sport models in 2015 will make an additional significant contribution towards lowering the fuel consumption of the AMG fleet.
AMG in India
In India too, the AMG brand is making news. In May this year, in line with its strategic focus on the AMG brand in India, Mercedes-Benz India inaugurated India’s first AMG Performance Center in Delhi at T and T Motors and also launched the superior performance SUV -- the ML 63 AMG for the Indian market. This way, Mercedes-AMG aims to offer a more personalized service to its customers and further bolster its powerful luxury SUV portfolio in India. The AMG Performance Centers have also been launched in Bangalore and Mumbai.
The AMG Performance Center is designed to offer a distinct Mercedes-AMG product experience and a commitment to first-class service quality at every stage in the customer relationship. This focus on developing an even closer relationship with customers extends a very special brand experience to them. The AMG Performance Center is characterized by a consistently applied and unique AMG brand identity. High quality interiors with exclusive furnishings and a palette of colours that is representative of AMG, creates an exclusive atmosphere for driving enthusiasts.
Eberhard Kern, managing director and CEO, Mercedes-Benz India (pictured above), said at the launch of the AMG Performance Center: “It’s an exciting time here at Mercedes-Benz and our success shows once again that our strategy to focus on top of the pyramid is paying off. We are on the right track and we will continue to focus on delivering our brand promise."