Porsche sold 55,974 new cars in the first three months of 2016, thanks in a big part to surging demand for the Macan model series and sales success in the Chinese market (+23.5 percent).
13 Apr 2016 | 4065 Views | By Autocar Professional Bureau
Porsche AG has registered its best first quarter in its history. With almost 55,974 new cars sold worldwide in the first three months of 2016, the company has surpassed the previous year's figure by almost 10 percent.
The main growth drivers are the Macan model series and sales success ...
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Porsche AG has registered its best first quarter in its history. With almost 55,974 new cars sold worldwide in the first three months of 2016, the company has surpassed the previous year's figure by almost 10 percent.
The main growth drivers are the Macan model series and sales success in the Chinese market (+23.5 per cent). The SUV models remain a driver for success in the first quarter: with 21,576 deliveries, the Macan is currently the most popular Porsche.
Compared with the same period last year, the youngest Porsche saw an increase of around 20 percent, closely followed by the Cayenne with 17,598 vehicles (+8 percent). There was also a marked increase in the demand for the two-door Cayman and Boxster. Despite the approaching model change to the 718 Boxster and 718 Cayman, both mid-engine sports cars recorded two-digit growth rates. The Boxster was handed over to customers 3,029 times (+23 percent), while 2,822 Cayman were delivered (+27 percent). The 911 continues to be popular and sold 7,711 units, the same level as in Q1 2015.
China was once again the strongest single market in the first quarter of 2016: with deliveries of 16,409 vehicles, the Chinese market ranks ahead of the USA (12,238 deliveries). Europe maintains the high level of the previous year. The German market is the only market to lag behind.
Related: Porsche sells 225,121 cars globally in 2015, up 19% YoY