Jaguar TCS Racing to use Google Cloud AI to further optimise FIA Formula E performance

Jaguar TCS Racing, the British race team and the winner of this year's all-electric ABB FIA Formula E World Championship, has announced Google Cloud as its Official Cloud Partner for the 2024/25 season. 

This collaboration will look to leverage Google Cloud's cutting-edge artificial intelligence (AI) and Cloud technologies to bolster Jaguar TCS Racing's performance both on and off the track. By optimising real-time captured car performance data from the moment the Jaguar I-Type 6 race car enters the pit garage, the team's engineers and drivers gain a critical edge in making live decisions, ultimately enhancing their competitiveness in the world's premier electric racing series. 

On July 21, 2024, Jaguar TCS Racing won the 2024 ABB FIA Formula E Teams’ World Championship. The win follows a dramatic season finale E‑Prix in London, but one that ultimately ended with a record-season points score of 368 for Jaguar TCS Racing. It is Jaguar’s first World Championship win since 1991. Drivers Mitch Evans and Nick Cassidy finished second and third respectively in the Drivers’ World Championship. Jaguar have also won the newly created Manufacturer’s Trophy with 455 points.

James Barclay, Managing Director, JLR Motorsport and Jaguar TCS Racing Team Principal: "It's fantastic to welcome Google Cloud as our Official Cloud Partner for next season. This collaboration represents a significant step forward for Jaguar TCS Racing as we continue to push the boundaries of innovation in electric motorsport. Google Cloud's expertise in AI and cloud technology is unparalleled, and we are eager to integrate their solutions to drive our performance to new heights. With just days until the finale of what has been an incredibly competitive season, we look forward to the journey ahead with Google Cloud." 

Tara Brady, President of EMEA at Google Cloud, added: "We are thrilled to partner with Jaguar TCS Racing, a team at the forefront of electric motorsport innovation. This collaboration is a testament to the power of cloud technology and AI in transforming industries, while demonstrating Google Cloud's commitment to driving innovation across the entire automotive sector. We are excited to contribute our expertise to help Jaguar TCS Racing achieve new levels of performance and success on and off the track."