General Motors has halted its paid advertising on Twitter since Elon Musk became its CEO.
29 Oct 2022 | 4118 Views | By Autocar Professional Bureau
Twitter has finally been acquired by Elon Musk. Musk closed his $44 billion deal to buy the social media service on thursday night. Shortly after, on friday, Detroit-based General Motors announced that they are "temporarily" halting all advertisements on the social media platform. (inputs from Reuters)
Tesla rival, the ...
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Twitter has finally been acquired by Elon Musk. Musk closed his $44 billion deal to buy the social media service on thursday night. Shortly after, on friday, Detroit-based General Motors announced that they are "temporarily" halting all advertisements on the social media platform. (inputs from Reuters)
Tesla rival, the Detroit-based automaker, has paused advertising while it evaluates Twitter's new direction. It will use the platform for customer interactions but will not pay for advertising, the company announced.
Musk's ambitious appointment as Twitter's new CEO could mean a lot of things as he aims to make Twitter "the most respected advertising platform in the world that strengthens your brand and grows your enterprise", but it's quite evident that some automakers are not happy with the unfolding of the events, mostly due to his affiliations with Tesla.