General Motors Co has reported its second consecutive year of record global sales.
15 Jan 2015 | 2721 Views | By Autocar Professional Bureau
General Motors Co has reported its second consecutive year of record global sales. In 2014, the company sold 9,924,880 vehicles around the world, surpassing by 2 percent the record set in 2013.
“GM is making solid progress and has good momentum. Our customer focus, the new cars, trucks and ...
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General Motors Co has reported its second consecutive year of record global sales. In 2014, the company sold 9,924,880 vehicles around the world, surpassing by 2 percent the record set in 2013.
“GM is making solid progress and has good momentum. Our customer focus, the new cars, trucks and crossovers we launched in China and North America, technologies like OnStar with 4GLTE and the revitalization underway at Opel helped us achieve another record year, despite very challenging market conditions in different parts of the world,” said GM CEO Mary Barra.
Among GM’s major launches are the new Opel Corsa, which arrives in European showrooms later this month and the Chevrolet Trax small crossover in the United States, which began arriving in showrooms in December 2014.
In addition, GM is increasing U.S. production of the Chevrolet Colorado and GMC Canyon mid-size pickups, which launched late last year. Launches in China include three Chevrolets, two Buicks and two Cadillacs. OnStar is also expanding into Europe and launching 4GLTE service in China.
Deliveries in North America rose 6 percent in 2014 to 3,412,714 units and the company’s estimated market share of 16.9 percent was equal to 2013.
The redesigned full-size pickups and large SUVs introduced by Chevrolet and GMC starting in the second half of 2013, along with the Cadillac Escalade, were major contributors to the company’s success in North America. Dealers delivered almost a million units in the US alone, up 11 percent year over year, which helped drive average transaction prices to a full-year record of nearly $33,900, up about $2,600 from 2013, according to J.D. Power PIN estimates.
Deliveries in China rose 12 percent to a record 3,539,972 and the company’s estimated market share increased 0.6 percentage points to 14.8 percent. Chevrolet, Cadillac, Buick, Wuling and Baojun all set annual sales records.
In China, GM and its joint ventures expanded their lineup with many new and refreshed models, including the Buick Envision premium midsize SUV, Chevrolet Trax and Sail 3 family car, Cadillac ATS-L luxury sport sedan and Baojun 730 family vehicle.