The rear lamp is used in the Geely Auto Group’s new all-electric luxury C-class sedan Lynk Z10; addresses increasing demand for new opportunities for brand differentiation and personalization.
28 Sep 2024 | 4480 Views | By Autocar Professional Bureau
Global automotive supplier Forvia Hella has brought an RGB LED rear combination lamp with full-colour light animations into series production in China for the first time. It boasts a variety of new light-based functionalities and thus addresses the increasing demand for new opportunities for brand differentiation and personalization.
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Global automotive supplier Forvia Hella has brought an RGB LED rear combination lamp with full-colour light animations into series production in China for the first time. It boasts a variety of new light-based functionalities and thus addresses the increasing demand for new opportunities for brand differentiation and personalization.
The RGB LED rear combination lamp is used in the new luxury C-class sedan Z10 of Lynk & Co, a brand of the car manufacturer Geely Auto Group. The electric vehicle has been available in the Chinese market since September 5, 2024.
Dynamic and multi-coloured lighting animations
The RGB LED rear combination lamp that Forvia Hella has developed for Lynk & Co can generate a total of 256 different colour variants from the three basic shades of red, green and blue, thus creating not only dynamic but also multi-coloured lighting animations. In addition to welcome/goodbye scenarios, this also includes coloured animations after locking the vehicle, during the charging process or as a burglar alarm.
The legally prescribed light functions, such as tail light and brake light, position light and indicator light, are thus not only realized in purely functional terms. Specially developed 3D optical elements in the light enable a particularly striking light signature and unmistakable aesthetics for the rear of the vehicle.
"In the Asian automotive market in particular, the importance of individualization and brand differentiation is constantly increasing. In this context, the lighting design plays a central role," said Yves Andres, Managing Director Lighting at Forvia Hella.
He added, "RGB LED technology has long been established in vehicle interior lighting. By transferring this technology to exterior lighting, we are creating an entirely new customer experience that allows car manufacturers to differentiate themselves in the market and gives end consumers a technological platform to realize their own lighting design and vehicle appearance. The series production of an RGB rear combination lamp for our customer Geely therefore shows once again that we have a leading position with regard to the major automotive market trends, anticipate local customer requirements and offer customized product solutions."