Fiesta is Europe’s best-selling small car; Ranger is Europe’s best-selling pick-up; Mondeo sales quadruple; EcoSport sales double; Mustang orders surpass 12,000
12 Dec 2015 | 2876 Views | By Autocar Professional Bureau
Ford Motor Company announced its European sales, which rose 20 percent in November and improved its market share on rising demand for its newest passenger cars, SUVs and commercial vehicles. It was Ford’s best November in Europe since 2009.
Ford sold 101,500 vehicles in its 20 traditional European markets ...
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Ford Motor Company announced its European sales, which rose 20 percent in November and improved its market share on rising demand for its newest passenger cars, SUVs and commercial vehicles. It was Ford’s best November in Europe since 2009.
Ford sold 101,500 vehicles in its 20 traditional European markets last month, and 1,181,200 vehicles in the first 11 months of the year. This marked a YoY sales increase of 20.5 percent and 9.9 percent, respectively. Industry sales were up 13.9 percent in November, and 9 percent year-to-date.
Roelant de Waard, vice president, marketing, sales and service, Ford of Europe said, “We are finishing 2015 with a lot of momentum and well positioned for an even better 2016. The new Ford showroom -- from our new family cars, to our performance line-up, to our SUVs and commercial vehicles – is attracting new customers and really changing our brand image.”
Passenger car sales
Ford passenger car market share was 7 percent in November, up 0.3 percentage points year-over-year.
More than 12,000 European customers ordered the all-new Ford Mustang which went on-sale in Europe this summer for the first time in its 51-year history.
Sales of the all-new Mondeo were up 350 percent in November, up 76 percent year-to-date. Customer orders in November for the new C-MAX were up 25 percent. Year-to-date sales of the Fiesta – at 288,900 units – were the highest since 2011.
The company’s SUV range also continued to increase sales. Kuga sales rose 25 percent in November and 19 percent year-to-date. Sales of the EcoSport compact SUV doubled in November compared with the same month last year, and have tripled year-to-date.
Commercial vehicle sales
Ford was Europe’s No.1 commercial vehicles brand for sales in November and year-to-date as demand continued to grow for the new and expanded Transit range – including Transit, Transit Custom, Transit Connect and Transit Courier – and the Ranger pickup.
The automaker’s CV sales were up 24 percent for both the month and year-to-date. Ford’s share of the commercial vehicle market was up 0.7 percentage points to 13.3 percent in November, and rose by 1.3 percentage points to 12.7 percent year-to-date.
Demand for the Ranger pickup also grew with sales up 10 percent in November and 32 percent year-to-date – the best sales figures since the model’s launch in 1999.
Market highlights
Ford was the market leader in total vehicle sales in the UK, Ireland and Hungary in November, and sales leader in the UK and Hungary year-to-date. The US-based automaker also achieved November market share improvements in 14 its 20 traditional European markets, including the UK, Germany, France and Italy.