Ducati sells record 32,000 bikes in H1, 2015

Italian bike manufacturer Ducati Motor Holding has accelerated growth in 2015. Sales between January and June 2015 have risen by 22% over the year-earlier period, leading to all-time record sales of 32,600 bikes worldwide.

Growth is seen in all countries and the USA is currently Ducati’s leading market with sales rising about 10% in H1, 2015. The biggest percentage increase was recorded in Italy (+51%), followed by Spain (+38%), the UK (+36%), Germany (+24%) and France (+23%).

The results for June set a new monthly record (the previous best was April 2015) with bike sales topping 7,400, a 60% increase compared to the same month in 2014.

June also saw the Ducati brand achieve record sales in North America (more then 1,900 bikes sold) and Japan (more then 500 bikes sold). The company has recently re-entered the Indian market and has also set up its largest showroom in the world in New Delhi. 

Ducati’s market growth is buoyed by a highly competitive range and this year has seen the introduction of new models which have notched good sales numbers. Over 9,000 units of the recently-launched Scrambler have been sold in the first six months of 2015. Sales also included 4,700 Multistrada 1200, 3,700 Monster 821 and over 3,000 Panigale, not to mention good sales figures for the Diavel, 899 Panigale, Hypermotard and Monster 1200.

“This record-breaking performance by Ducati in the first half of 2015,” said Claudio Domenicali, CEO of Ducati Motor Holding, “stems from the incredible efforts made over the last two years. Products like the Scrambler, Multistrada and 1299 Panigale reflect the extraordinary talent of workers who, day after day, dedicate themselves to making customers’ dreams come true. This exceptional growth is the result of teamwork, an ability to handle the complexity of selling in over 90 countries and running 11 branches and 3 production plants. That makes me incredibly proud. A big helping hand has, of course, come from the Ducati Corse racing division, of which our customers are the biggest fans.” 

Also read: Ducati re-enters India market, to open 13 new dealerships in 2016