Ducati posts flat sales in 2019 but turnover and operating margin up

Italian sport bike manufacturer Ducati closed 2019 on a positive note, albeit with flat sales. At 53,183 units (2018: 53,004) delivered to customers all over the world, year-on-year growth was just 0.33%. But sales remained above 50,000 units for the fifth consecutive year, confirming the positive signs of the market which, in the above 500cc segment, recorded a global growth of 1.4%.

The turnover, at the end of 2019, reached 716 million euros / Rs 5,919 crore (2018: 699 million euros) with growth of 2.4%, an operating profit of 52 million euros / Rs 430 crore (2018: 49 million euros) and an operating margin of 7.2%, against 7% reached by the Borgo Panigale manufacturer last year.

Particularly significant is the turnover per bike figure, which with about 13,500 euros (Rs 11.16 lakh) represents the highest value in the history of the company, clearly indicating the evolutionary trend of the range of products offered towards the highest and premium part of the market.

The Panigale and Multistrada have been the high sellers last year. The Panigale was the best-selling super sports bike in the world for the second consecutive year, with a market share of 25%, while with the addition of the 950 S and the renewed 1260 Enduro to the range, the Multistrada family recorded the highest value of motorcycles sold since entering the market in 2003.    

Ducati Motor Holding has a total of 1,655 employees. The sales network of the Borgo Panigale motorcycle manufacturer includes 720 dealers and service points in over 90 countries including India.