Daimler regains leadership in Brazilian truck and bus market

In the year of its 60^th anniversary, Daimler subsidiary Mercedes-Benz do Brasil has reported new growth and an increased market position in the truck, bus and van business. This is despite facing a very difficult economic environment and declining commercial vehicle markets over the last three years.

In its most important market in Latin America, Mercedes-Benz Trucks is number one with an interim market share of 29.3 percent based on the latest available data, an increase of 2.7 percentage points in comparison to the same period in the previous year. Similarly, Daimler Buses was able to further expand on its market leadership in Brazil, reaching a total market share of 59.3 percent (+5.6 % pts). Mercedes-Benz Vans also increased its share of the market to 26.1 percent (+1.4 % pts). Daimler sold around 11,200 trucks, 4,800 buses, and 4,700 large and mid-size vans in Brazil between January and November 2016.

“2016 was a challenging year in Brazil. We are proud we regained the number one position in this market. This shows we know what our customers in Brazil want and offer them the right products. Meeting the demands of our customers is more important than ever before,” said Stefan Buchner, Head of Mercedes-Benz Trucks, and added, “Our commitment to Brazil remains strong and we continue to invest in our market presence. We are ready for when the market recovers.”

Continuous investments

As the largest manufacturer of commercial vehicles in Latin America, Daimler remains strong in its commitment to the Brazilian market. From 2015 until 2018, Daimler is investing about € 400 million (Rs 3,057 crore) in Brazil in a new product lineup, the highest product quality standards, and efficient production processes.

The investments also include the construction of a state-of-the-art test track site for commercial vehicles in Iracemápolis near São Paulo. Simulating real-life traffic and safety situations on 18 separate tracks will be possible there starting next year. Between 2010 and 2015, Daimler has invested around € 700 million (Rs 5,350 crore) in products and local production sites in Brazil.

New truck launches and intelligent platforms drive growth

Local market share gains in Brazil are the result of a strong product offering. In 2016, Mercedes-Benz do Brasil continued to launch new trucks, buses and light commercial vehicles.

Since sales launch in the beginning of this year, the new Mercedes-Benz Actros is being received very well by customers. Its robust chassis and comfortable driver’s cab are tailored specifically to the different road conditions in Latin America. The Actros boasts up to five percent less fuel consumption and up to ten percent higher torque, lowering the operational cost considerably compared to the previous model. Sales until November increased by over 90 percent to 838 units (2015: 436 units) compared to the previous year.

With the Accelo 1316 and the new Atego line, Mercedes-Benz do Brasil has also started sales of new medium-sized and semi-heavy trucks that cater specifically to market requirements. They profit from Daimler’ s intelligent global platform architecture, which allows innovative technologies to be delivered quickly to all markets.

In 2016, Mercedes-Benz do Brasil launched the O 500 MDA, the largest articulated bus in the world and capable of carrying up to 220 passengers.
 

In 2016, Daimler also launched the Mercedes-Benz O 500 MDA super articulated bus – the world’s largest articulated bus capable of transporting up to 220 passengers. It was fully developed by Mercedes-Benz do Brasil aimed at local demand for Bus Rapid Transit (BRT) systems and similar modes of urban bus transportation.

Having been tested in operation during Brazil’s Olympic Games in summer of 2016, the bus has already become a fixture in the urban landscape of its largest metropolitan centers. Right after launch, the city of Rio de Janeiro ordered an additional 50 units of the bus made in Brazil, for Brazil.

LCVs: Mercedes-Benz Vito and new Sprinter launched in Brazil

Daimler’s light commercial vehicles are market benchmarks with regard to safety, comfort, performance, and operational cost – as shown by the successful new Mercedes-Benz Vito in the medium-size van segment in Brazil.

The new Sprinter,which gets technological innovations such as fog lights with integrated direction assistance and the exclusive Crosswind Assist system, has been launched in Brazil. 
 

The company says Vito brings an unprecedented array of assistance systems to the segment, including Attention Assist and Hill Start Assist, while offering high load capacity in a compact form factor. Moreover, Mercedes-Benz Vans introduced the new Mercedes-Benz Sprinter for the large van segment in Brazil. The new Sprinter includes technological innovations, such as fog lights with integrated direction assistance and the exclusive Crosswind Assist system.