Dacia takes 16 years to notch the sales milestone. Sales rose 12 percent in 2017 with 655,000 global sales; Sandero number one best-selling retail car in Europe
05 Mar 2018 | 3282 Views | By Autocar Professional Bureau
Dacia has just passed the milestone of 5 million vehicles sold since 2004 in all markets. In less than 15 years, Dacia has gone from a single model to a range of six cars.
Last year was another record-breaking year with the Sandero being Europe's favourite car (ranking first in sales ...
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Dacia has just passed the milestone of 5 million vehicles sold since 2004 in all markets. In less than 15 years, Dacia has gone from a single model to a range of six cars.
Last year was another record-breaking year with the Sandero being Europe's favourite car (ranking first in sales to retail customers in Europe), volumes were up 12 percent to 655,000 units, and 25 Dacia countries achieved volume or market share records in 2017.
Since Dacia’s relaunch in 2004, the brand has positioned itself differently to its competitors by not joining the race for ‘always more’ but by focusing instead on giving customers just what they need and on doing that very well.
According to François Mariotte, sales and marketing director, Dacia: "Dacia fits perfectly into new consumption patterns where customers decide to buy ‘less but better’. They are choosing more durable, quality goods, paid for at the right price and without sacrificing comfort or aesthetics. This is a major trend that can be observed in other sectors such as furniture, air transport and clothing. Dacia is the only car manufacturer to respond to this trend and thus enable millions of customers to enjoy buying a new and reliable vehicle at an unbeatable price”.