GM plots new product assault in its second-largest market. Most of the vehicles will be made by SAIC-GM JV and nearly 30 percent of the models will be SUVs.
19 Oct 2016 | 6748 Views | By Autocar Professional Bureau
Chevrolet announced today in Detroit that it will introduce more than 20 totally new or refreshed products in China, its second-largest market, by the end of 2020.
“Chevrolet will continue to strengthen the best model lineup in the brand’s history in China,” said Alan Batey, president of GM North ...
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Chevrolet announced today in Detroit that it will introduce more than 20 totally new or refreshed products in China, its second-largest market, by the end of 2020.
“Chevrolet will continue to strengthen the best model lineup in the brand’s history in China,” said Alan Batey, president of GM North America and head of Global Chevrolet. “In the coming years, we will roll out breakthrough products with technologies that improve safety, performance and fuel efficiency for our customers.”
Nearly 30 percent of the models will be SUVs and nearly half will be new nameplates for the China portfolio. They will feature a variety of efficient and powerful advanced propulsion technologies such as small-displacement turbocharged engines, diesel engines, and hybrid and plug-in hybrid electric technology.
They include several models that debuted earlier this year, including the Malibu XL, Chevrolet’s new flagship sedan in China; the Malibu XL Hybrid, the brand’s first pure hybrid in China; the all-new Cruze, the latest generation of Chevrolet’s best-selling model both globally and in China; the Cavalier compact midsize family sedan; and the sixth-generation Camaro sports car.
Most of the products will be manufactured in China by GM’s SAIC-GM joint venture and many will be tailored for the domestic market by its Pan Asia Technical Automotive Center (PATAC) joint venture.
Chevrolet has been offered in China since 2005 by SAIC-GM. Last year, the four-millionth Chevrolet was sold in China. The brand’s vehicles are available at over 600 dealerships in more than 200 cities nationwide.
“As a relatively young brand in China, Chevrolet is reaching more and more customers every day,” said Chevrolet Chief Marketing Officer Tim Mahoney. “With the introduction of additional exciting, never-before-available products in China, we expect the brand’s recognition to grow.”