Brose, which develops and produces innovative mechatronics systems for vehicle doors and seats as well as electric motors,
16 Apr 2015 | 3123 Views | By Autocar Professional Bureau
Brose, which develops and produces innovative mechatronics systems for vehicle doors and seats as well as electric motors, is to showcase a selection of its latest product innovations for doors, liftgates, seats and electric drives at its booth (5BE301, Hall 5.2) in Auto Shanghai 2015, which opens on April 22.
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Brose, which develops and produces innovative mechatronics systems for vehicle doors and seats as well as electric motors, is to showcase a selection of its latest product innovations for doors, liftgates, seats and electric drives at its booth (5BE301, Hall 5.2) in Auto Shanghai 2015, which opens on April 22.
The company says one in every four cars worldwide is made in China, and one in every three cars globally is equipped with Brose products. The theme for its products display is ‘Competence for tomorrow's mobility’. Leveraging its global expertise, the global mechatronic specialist will be demonstrating its integrated systems solution, strong local customer support and innovations in comfort, safety and efficiency that are tailored for tomorrow's vehicles in China.
The German supplier has comprehensive product portfolio, from single components to entire system units, all with customized design options. This builds on the company's technical strength in global platform design and process standardization, ensuring the most time-saving, cost-efficient and quality improvement solutions for customers. The Brose booth will showcase door modules and seat structures with flexible integration possibilities along with a complete family of motors that spans the entire range of performance.
Brose's ability to transfer its global know-how to effectively address local demand is the foundation of the company's success in the Chinese automotive market. The result is highly developed in-house expertise in engineering and production, which helps optimize the cost structure for its range of products. The company's manufacturing footprint in 11 Chinese locations further enhances competitiveness by offering fast, effective support to local customers. Developed, designed and produced in China, the door systems products will highlight Brose's local expertise as one of the car show's most representative exhibits.
The mechatronic specialist will highlight its innovative approach to enhancing the comfort, safety and efficiency features of modern vehicles. By applying electrification and sensor technology to its door systems, window regulators and seat structures, Brose says it enhances intelligent car control and comfort features for end users, while at the same time reducing potential injury risks. Integrating electronics and using new materials helped the company optimise the compact form factor of single components and reduce the total weight of the end product. This also brings the benefits of cost-savings while maintaining current output, along with optimised fuel efficiency and reduced CO2 emissions.