Design revamp comes as component and technology major seeks to rebrand itself as a future-focused company; targets EV-driven revenues of over $10 billion by 2027
07 Jun 2023 | 5498 Views | By Autocar Professional Bureau
BorgWarner has unveiled its new corporate logo underscoring the company’s progress in its eMobility transformation through the execution of its ‘Charging Forward’ strategy.
According to BorgWarner, the “new logo is a visual representation of the company’s transformation – it is future-focused, dynamic and signals a new chapter in BorgWarner’s ...
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BorgWarner has unveiled its new corporate logo underscoring the company’s progress in its eMobility transformation through the execution of its ‘Charging Forward’ strategy.
According to BorgWarner, the “new logo is a visual representation of the company’s transformation – it is future-focused, dynamic and signals a new chapter in BorgWarner’s long and proud history.” This is the first time the logo has changed in over three decades.
In March 2021, BorgWarner had announced its Charging Forward strategy and has made significant progress in achieving its targets. The company is on track to have at least 25% of its revenues from battery electric vehicles (EV) by 2025, with organic EV bookings of $3 billion for 2025 exceeding its $2.5 billion target.
Additionally, EV-focused M&A is tracking ahead of plan with the five acquisitions the company has made in the battery pack, e-motor, power electronics, and direct current fast charging spaces. With the spin-off of PHINIA expected to be completed in Q3 of this year, BorgWarner will have met its objectives with respect to optimising its combustion portfolio.
“Now is the right time to introduce our new logo. It signifies the tremendous progress our team has made in transforming BorgWarner from a leader in conventional propulsion technologies to a leader in mobility, including eMobility,” said Frédéric Lissalde, President and Chief Executive Officer, BorgWarner.
To recognise this new chapter, today BorgWarner announced its plans to leverage the strength of its foundational products to continue to grow its eProduct (EV and hybrid) revenue to $5.6 billion in 2025 and to greater than $10 billion in 2027. This year, the company expects eProduct revenues of $2.3 to $2.6 billion.
BorgWarner partnered with Siegel+Gale, the brand strategy firm, to develop the new corporate logo.