After the fourth record year in succession in 2014, BMW Motorrad has started the new year with a significant increase in sales.
17 Feb 2015 | 3462 Views | By Autocar Professional Bureau
After the fourth record year in succession in 2014, BMW Motorrad has started the new year with a significant increase in sales. With 6,263 (January 2014: 5,438) units, 15.2 percent more motorcycles and maxi scooters were sold to customers worldwide in January 2015 than in the previous year.
Heiner Faust, ...
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After the fourth record year in succession in 2014, BMW Motorrad has started the new year with a significant increase in sales. With 6,263 (January 2014: 5,438) units, 15.2 percent more motorcycles and maxi scooters were sold to customers worldwide in January 2015 than in the previous year.
Heiner Faust, BMW Motorrad head of sales and marketing, said: "Following the fourth record year in succession, 2015 is off to a very successful start for BMW Motorrad. With 6,263 vehicles sold and a growth of 15.2 percent it is the best January in company history. Never before have we sold more motorcycles in the first month of the year than in January 2015. Our current model range is meeting a strong demand worldwide. Numerous innovative and emotional vehicles will be supplementing our product portfolio this coming season."
The new BMW S 1000 RR will be in European dealerships from mid-2015. The supersports model goes into the next generation with increased engine output, a weight reduction of 4kg and even further enhanced usability. Meanwhile there are two new boxer models lined up for the start next season: the new R 1200 R and the R 1200 RS. BMW Motorrad says it is also continuing its series of characteristic parallel twins in the mid-range segment with a new edition of the F 800 R.
Then there is the S 1000 XR: the fourth model in the family of powerful, sports-oriented motorcycles with a 4-cylinder in-line engine. It combines the qualities of the BMW Motorrad GS, Touring and Sport models to create a whole new category of motorcycle – Adventure Sport.