BMW Motorrad posts new all-time retail high in July

With 11,661 vehicles sold, BMW Motorrad has posted its best-ever July result in July 2014.

By Autocar Pro News Desk calendar 14 Aug 2014 Views icon2578 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
BMW Motorrad posts new all-time retail high in July

With 11,661 vehicles sold, BMW Motorrad has posted its best-ever July result in July 2014. As compared to the record month of the previous year (11,241 units), 3.7 percent more motorcycles and maxi scooters were supplied to customers. As of July, worldwide sales likewise reached a new all-time high at 82,639 units sold, an increase of 8.5 percent (previous year: 76,128 units).
Heiner Faust, BMW Motorrad Head of Sales and Marketing, said: "We once again achieved a new all-time retail high in July. With growth of 8.5 percent as per July we are also on course for a new all-time annual record for the year as a whole. Based on the first seven months of the year, sales are developing positively worldwide."

Germany continues to be the strongest single BMW Motorrad market with 14,016 vehicles sold (previous year: 13,658 units) and a share of 17 percent in the total sales volume. The second largest market is the USA with sales of 10,158 vehicles (previous year: 9,402 units) and a 12.3 percent volume share. These are followed in third and fourth positions by the European markets of Italy and France with 8,470 and 7,601 motorcycles and maxi scooters sold respectively.

"The success of the first seven months is based on the ongoing healthy demand for our motorcycles and maxi scooters and shows just how popular our current model range is among customers," said Heiner Faust.

The ranking of the BMW motorcycles still has the travel enduro bike R 1200 GS at the top, along with its sibling model the R 1200 GS Adventure. The other enduro and boxer models and the new models of the current motorcycle season are also in high demand.

 

RELATED ARTICLES
US tariffs will hurt both automakers and US manufacturing: ACEA

auther Autocar India calendar27 Mar 2025

European Automobile Manufacturers’ Association says that the EU and the US must engage in dialogue to find an immediate ...

Trump levies 25% tariff on all cars imported to US

auther Autocar India calendar27 Mar 2025

President Donald Trump claims new levy on all cars and car parts shipped into the country will create "tremendous growth...

Hyundai opens its third factory in the US: Metaplant America

auther Autocar India calendar27 Mar 2025

Hyundai Motor Group Metaplant America's vehicle assembly and battery plant is the key pillar of the Hyundai Motor Group’...