For the fifth month in succession, BMW Motorrad has posted good sales numbers.
11 Jun 2015 | 2933 Views | By Autocar Professional Bureau
For the fifth month in succession, BMW Motorrad has posted good sales numbers. In May 2015, 15,004 vehicles (May 2014: 14,088 units) motorcycles and maxi scooters were sold globally to post 6.5% growth year on year. In the first five months of the year, the company has supplied a total ...
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For the fifth month in succession, BMW Motorrad has posted good sales numbers. In May 2015, 15,004 vehicles (May 2014: 14,088 units) motorcycles and maxi scooters were sold globally to post 6.5% growth year on year. In the first five months of the year, the company has supplied a total of 62,928 (Jan-May 2014: 59,151 units) vehicles to customers, an increase of 6.4%.
Heiner Faust, BMW Motorrad, Head of Sales and Marketing, says: "With solid growth of 6.5 % in May and 6.4 % over the first five months of the year, we have significantly surpassed the results of the previous year. The strongest growth stimuli for our brand are coming from Europe and Asia. In Germany alone, sales increased by more than 1,000 vehicles as compared to the previous year. And we are seeing especially strong growth in China. Here sales increased by nearly 100% as compared to the previous year, reaching more than 1,100 units. Our market offensive is clearly starting to making itself felt. We believe the future prospects for the Chinese market are very promising."
The new BMW sports touring bike R 1200 RS has been available since May 16. And on June 13 BMW Motorrad will begin to supply the new adventure sports motorcycle S 1000 XR. This means that all five new BMW models are now available for the 2015 season in the markets where the models are sold.
Heiner Faust comments: "We continue to see strong demand for our new models. The market launch of our new R 1200 RS went very well. Our world travel enduro bike R 1200 GS Adventure is developing especially satisfactorily. In the second year after its launch it is well above the previous year. Our new supersports bike, the S 1000 RR, is also in strong demand. In spite of a significantly stronger market environment we were able to sell almost 1,000 vehicles in May alone."
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