BMW Group to launch direct sales model for Mini across Europe from January 2024

Rollout of genuine agency model will start with Mini brand in Italy, Poland and Sweden; gradual rollout across further European countries, with the BMW brand transitioning from 2026; retailers will remain personal interface to customer and earn fixed commission per car sold.

19 Oct 2023 | 2944 Views | By Autocar Pro News Desk

2024 will see the BMW Group launch the rollout of its new sales model. It will be introduced across Europe in several stages, starting with MINI in Italy, Poland and Sweden on January 1, 2024. The remaining European countries will gradually follow, with BMW scheduled to transition from 2026. The ...

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