Record worldwide sales: up 7.9% with a total of 2,117,965 deliveries.
12 Jan 2015 | 3070 Views | By Autocar Professional Bureau
The BMW Group delivered more than two million vehicles to customers in 2014, the company’s fourth record year in a row. A total of 21,17,965 BMW, Mini and Rolls-Royce vehicles were sold, more than ever before in the Group’s history (previous year: 19,63,798 / +7.9%). All of the company’s brands ...
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The BMW Group delivered more than two million vehicles to customers in 2014, the company’s fourth record year in a row. A total of 21,17,965 BMW, Mini and Rolls-Royce vehicles were sold, more than ever before in the Group’s history (previous year: 19,63,798 / +7.9%). All of the company’s brands finished the year strongly with sales in December up 15.2 percent - a total of 2,15,217 vehicles were delivered in the last month of the year (previous year: 1,86,786).
Ian Robertson, member of the Board of Management of BMW AG (Sales and Marketing), said, “I am delighted that we achieved our target of selling more than two million vehicles in 2014, a new record for the BMW Group. We have seen good growth throughout the year, well spread across all major sales regions. Our new models such as the BMW X4 and 2 Series Active Tourer demonstrate our ability to develop new vehicles which attract new customers to the brand. The popularity of the i3 and i8 shows our game-changing ‘born electric’ strategy is on track. We are now looking forward to building on these successes in 2015.”
2014 was the best year ever for the BMW brand. Deliveries of BMW vehicles totalled 18,11,719, an increase of 9.5 percent on the previous year (16,55,138). Sales in December also saw a new high, up 14.2 percent on the same month last year (1,77,954 / previous year 1,55,835).
The BMW Group achieved growth in all major sales regions in 2014. In Europe, a total of 9,13,803 BMW and Mini brand vehicles were delivered to customers (previous year: 858,990 / +6.4%). All European markets have experienced growth in 2014. Home market Germany saw sales increase 1.7 percent across the year with 273,433 new vehicles registered (previous year: 268,838). Sales in the region’s second biggest market, Great Britain, grew 8.4 percent in 2014 (204,749 / previous year: 188,837) while a total of 67,449 BMW and Mini vehicles were delivered in France, an increase of 5.3 percent (previous year: 64,082).
Sales of BMW and Mini vehicles in Asia grew by 13.8 percent in 2014 with sales totalling 6,56,395 (previous year: 5,76,616). This level of sales growth was reflected in the December figures – deliveries in the last month of the year totalled 61,295 (previous year: 54,546 / +12.4%). The year saw sales in Mainland China grow by 16.7 percent, with a total of 4,55,979 BMW and Mini vehicles delivered to customers (previous year: 3,90,713). Strong sales growth was also experienced in South Korea, where 46,400 customer deliveries were made, an increase of 17.3 percent on the previous year (39,558).
Sales growth of 3.9 percent was recorded at the year-end in the Americas (4,81,056 / previous year: 4,62,891). The USA was the region’s main growth driver in 2014, annual sales there were up 5.3 percent to total 3,95,850 (previous year: 3,75,782). Canada also saw positive growth of 1.2 percent (38,188 / previous year: 37,723) while sales in Mexico increased by 6.5 percent compared with the previous year (14,902 / previous year: 13,992).
Double-digit growth was recorded in the Middle East region with a total of 30,148 BMW and Mini vehicles sold in 2014, an increase of 22.6 percent compared with the previous year (24,596). December sales in the region were up 30.4 percent with a total of 2,511 vehicles delivered to customers in the last month of the year (previous year: 1,926).