Audi sells record 154,600 units in July, up 3.5%

Audi has registered record sales in July 2017, with sales of 154,600 cars (+3.5%). Sales rose in all core regions – in Europe by 1.4 percent, in North America by 4.0 percent and in Asia-Pacific by 6.7 percent. US sales were up 2.5 percent. China made up the biggest share of gains in the past month, up 10.3 percent to 51,235 customers.

At around 1,063,550 worldwide sales since January, cumulative numbers are 3.6 percent below the 2016 reference figure following a challenging beginning of the year. At the start of July, the cumulative figure was still at a negative 4.7 percent.

“With balanced global growth in July, we have achieved a successful start into the second half of the year,” said Dietmar Voggenreiter, Board Member for sales and marketing at Audi AG. “We want to continue this in the coming months. In China, signs returned to point clearly towards growth for Audi. And in more and more markets, we are noticing tailwind from our successful new models.”

The new A5 family and the latest Audi SUV contributed in particular to the global sales growth last month. Around 7,100 Audi Q2s were delivered to customers in July. The new A5 was launched in China at the end of June and is therefore available now in all major markets. In July, worldwide A5 sales climbed by two thirds compared to the same month last year: up 65.1 percent to around 9,350 cars.

In China, sales rose by a significant 10.3 percent compared with 2016 and achieved a new record for the month with 51,235 units. Chinese Audi dealers registered rising demand throughout all segments. The new A5 family was also a powerful driving force in the past month for the success of Audi in North America. Deliveries of the model tripled to around 2,800 units in the region. In the USA, Audi sales across all models increased in July by 2.5 percent to 18,824 deliveries. 

The month also concluded positively for Audi in Europe – around 69,350 customers in July represented further growth of 1.4 percent. Among the region’s major markets, Italy (+16.8% to 7,304 cars), the Netherlands (+17.7% to 1,117 cars) and the United Kingdom (+10.8% to 12,806 cars)