Worldwide sales increase by 10.5 percent. New all-time high in Europe and extended leadership in Chinese premium market.
12 Jan 2015 | 3156 Views | By Autocar Professional Bureau
In 2014, Audi AG handed over around 1,741,100 cars to customers, 10.5 percent more than in 2013. The company was thus able to accelerate its growth pace and achieved with around 165,600 additional customers, the second-highest volume increase in its history.
The SUV models (+15.8%) and the A3 family ...
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In 2014, Audi AG handed over around 1,741,100 cars to customers, 10.5 percent more than in 2013. The company was thus able to accelerate its growth pace and achieved with around 165,600 additional customers, the second-highest volume increase in its history.
The SUV models (+15.8%) and the A3 family available worldwide for the first time in 2014 (+53.2%) contributed primarily to the strong sales total. In December, Audi continued to post double-digit growth and concluded the year with sales up 14.7 percent to around 150,000 units for the month.
“2014 is impressive evidence of the Audi brand’s strength,” says Rupert Stadler, Chairman of the Board of Management of Audi AG. “We accomplished a very successful record year even before the second stage of our model initiative. Meanwhile, conditions in many markets continue to be challenging.”
Sales chief Luca de Meo emphasizes the ongoing globalisation of Audi AG’s business as an important success factor: “Last year, we advanced in all regions around the world and gained market share. We increased our lead in the Chinese premium segment and concluded the year in Europe significantly above the pre‑crisis level of 2007. On the U.S. market, Audi is growing at almost three times the rate of total automotive sales.”
Overall, Audi achieved new all‑time highs in 50 countries in 2014. Globally, the company’s deliveries increased by more than 100,000 units for the fifth year in a row.
Also worldwide, all of the brand’s SUVs posted increasing sales figures and together achieved a 15.8 percent growth to 507,500 cars. Almost one in three Audi customers chose an SUV in 2014. With the Q3 and Q5, both bestsellers of the Q family are the most successful premium models in their respective competitive segments. In the full‑size category, Audi will present the new Q7 at the North American International Auto Show in Detroit beginning next week.
|
Sales AUDI AG |
In December |
Cumulative |
||||
|
2014 |
2013 |
Change from 2013 |
2014 |
2013 |
Change from 2013 |
|
|
World |
150,000 |
130,738 |
+14.7% |
1,741,100 |
1,575,480 |
+10.5% |
|
Europe |
49,100 |
47,922 |
+2.4% |
762,900 |
732,278 |
+4.2% |
|
- Germany |
14,733 |
15,813 |
-6.8% |
255,582 |
250,025 |
+2.2% |
|
- UK |
7,973 |
7,193 |
+10.8% |
158,829 |
142,039 |
+11.8% |
|
- France |
4,121 |
4,118 |
+0.1% |
57,214 |
57,012 |
+0.4% |
|
- Italy |
3,326 |
3,526 |
-5.7% |
49,022 |
47,007 |
+4.3% |
|
- Spain |
1,770 |
1,555 |
+13.8% |
38,277 |
34,977 |
+9.4% |
|
- Russia |
2,983 |
2,585 |
+15.4% |
34,014 |
36,150 |
-5.9% |
|
USA |
19,238 |
17,013 |
+13.1% |
182,011 |
158,061 |
+15.2% |
|
Mexico |
1,458 |
1,336 |
+9.1% |
12,939 |
11,712 |
+10.5% |
|
Brazil |
228 |
595 |
-61.7% |
12,350 |
6,502 |
+89.9% |
|
China |
62,576 |
48,325 |
+29.5% |
578,932 |
491,989 |
+17.7% |