While cumulative sales saw an uptick in Europe and USA, slow offtake in the key China market impacted half-yearly numbers.
07 Jul 2017 | 5333 Views | By Autocar Professional Bureau
Audi has announced its sales numbers for June and the first half of 2017. In June, the German carmaker saw increased sales in all its three largest sales markets – China (+1.7%), US (+5.3%) and Western Europe (+2.6%). Total global sales for the month were 170,650 units, up 1 percent ...
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Audi has announced its sales numbers for June and the first half of 2017. In June, the German carmaker saw increased sales in all its three largest sales markets – China (+1.7%), US (+5.3%) and Western Europe (+2.6%). Total global sales for the month were 170,650 units, up 1 percent (June 2016).
Sales for H1 2017 (January-June 2017) comprised 908,950 units, down 4.7 percent year on year. “June has confirmed that the trend for Audi in all regions around the world is developing positively,” said Dietmar Voggenreiter, Board member for Sales and Marketing at Audi AG. “Following a difficult first six months of the year, we expect a stronger second half of the year in light of the current order situation. Furthermore, we will herald the start of our wide-ranging prestige campaign in the full-size segments with the new A8.”
The new edition of the Audi flagship will have its world premiere on July 11 at the Audi Summit in Barcelona and will be available in the first markets toward the end of the year.
In June, Audi says North America provided the strongest momentum. In Canada, sales rose 24.3% to 3,857 cars, while in the US sales were up 5.3 percent to 19,416 units. In H1 2017, US sales were up 6.2 percent in a declining overall market to 102,971 units. With this, Audi has exceeded the 100,000 mark in the US within the first six months for the first time, selling more automobiles over this period than in the whole of 2010 (101,629). High on demand were the full-size SUV Q7 (+13.5% to 16,732 cars) and the A4 (+18.4% to 18,652 cars).
In Germany,A4 sales rose 18.6 percent in the first six months to 36,786 units. Overall sales in the home market were up 0.9 percent in H1 2017 to an all-time high of 167,620 units; June sales were 28,323 units, up 1.1 percent. Among the other European core markets, the United Kingdom (+4.7% to 15,218 cars) and Italy (+9.0% to 6,336 cars) reported growth for the month.
In cumulative terms, Italy was among the European export markets with the largest volume gains in H1 (+9.0% to 35,012 cars), followed by Spain (30,274 units, +5.1%). In Western Europe as a whole, Audi sold around 75,150 cars in June, 2.6 percent more than a year ago. Around 432,850 cumulative deliveries in the region were up 1.3 percent by midyear, with the ongoing generation changeover of the Audi Q5 having a dampening effect on the sales balance.
In China, sales continued to recover last month, consolidating the trend which had begun at the end of May with the agreement on the future collaboration between Audi and its local partners. With 51,900 cars sold, Audi saw 1.7 percent growth year-on-year and the highest June sales figure in Audi history in the market. However, the carmaker says due to significant declines at the start of the year, the 254,785 cumulative deliveries by the end of June were still 12.2 percent below the 2016 reference figure.