Audi has reported its best-ever start to the year in its history.
09 Feb 2015 | 3020 Views | By Autocar Professional Bureau
Audi has reported its best-ever start to the year in its history. The German carmaker has sold around 137,700 units, 10.3 percent more cars in January 2015 than in January 2014. The company saw growth in all regions of the world.
Growth was particularly strong in North and South ...
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Audi has reported its best-ever start to the year in its history. The German carmaker has sold around 137,700 units, 10.3 percent more cars in January 2015 than in January 2014. The company saw growth in all regions of the world.
Growth was particularly strong in North and South America, with sales up 15.1 percent to 16,200 units. In particular, the popular A3 family (+58.1%) and the new Audi TT (+15.0%) contributed to the successful start to the year worldwide.
“Audi has made a good start to the new year even though the global economic uncertainties remain considerable,” says Luca de Meo, Member of the Board of Management for Sales at Audi AG. “With the successful January results we have laid the foundations for further growth in 2015.”
In January, Audi sales gained momentum in the Americas in particular: up 15.1 percent to about 16,200 cars. In the United States, the company continued its string of record‑breaking figures, achieving its 49th record‑breaking month in a row. U.S. deliveries climbed to 11,541 units (+14.3%) in January. Sales in Canada grew even faster, up 26.3 percent. Demand for the Audi A3 and the Audi Q3* in particular helped drive sales. Both models went on sale last year.
Audi also made a successful start to 2015 in Europe. The mid‑ and full‑size models offered by the four rings continued to prove popular among customers in Germany. Sales of the Audi A4 increased by 36.1 percent, sales of the A6* rose by 14.2 percent, while sales of the A7 Sportback were up 35.2 percent. Across all models, deliveries in the German market grew by 13.6 percent to 19,804 units. In the United Kingdom (+8.1%) and Spain (+7.0%), Audi significantly exceeded sales compared with the same month last year as well. The Audi Q5* in particular proved a firm favorite in both countries. In the United Kingdom, demand for the mid‑size SUV rose by 81.7 percent, in Spain the same figure increased by 67.5 percent. Audi achieved the largest growth in its top 20 markets in Turkey, with sales up 109.8 percent to 1,785.
In the Asia‑Pacific region, Audi topped the figure for the same period last year by 14.3 percent to around 59,700 units. The company achieved high double‑digit rates of growth in South Korea (+31.5%) and in China (+15.1%), the largest market in the region.
Worldwide, the A3 family (+58.1%) and the Audi TT (+15.0%) in particular boosted the brand’s sales. The new TT was launched in the initial markets last fall.
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In January |
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|
|
2015 |
2014 |
Change from 2014 |
|
World |
137,700 |
124,851 |
+10.3% |
|
Europe |
56,300 |
53,758 |
+4.7% |
|
- Germany |
19,804 |
17,426 |
+13.6% |
|
- UK |
11,653 |
10,783 |
+8.1% |
|
- France |
4,098 |
4,047 |
+1.3% |
|
- Italy |
3,872 |
3,819 |
+1.4% |
|
- Spain |
3,511 |
3,282 |
+7.0% |
|
- Russia |
1,410 |
1,623 |
-13.1% |
|
USA |
11,541 |
10,101 |
+14.3% |
|
Mexico |
1,073 |
1,024 |
+4.8% |
|
Brazil |
1,331 |
1,109 |
+20.0% |
|
China |
51,248 |
44,526 |
+15.1% |