Audi has notched new record figures in the Chinese market in the first half of the year, increasing unit sales in China including Hong Kong and Macau by 17.8 percent to 268,666 automobiles.
04 Jul 2014 | 3030 Views | By Autocar Pro News Desk
Audi has notched new record figures in the Chinese market in the first half of the year, increasing unit sales in China including Hong Kong and Macau by 17.8 percent to 268,666 automobiles.
In June, the German carmaker for the first time passed the mark of 50,000 deliveries in ...
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Audi has notched new record figures in the Chinese market in the first half of the year, increasing unit sales in China including Hong Kong and Macau by 17.8 percent to 268,666 automobiles.
In June, the German carmaker for the first time passed the mark of 50,000 deliveries in one month (50,756, or plus 14.1 percent compared with the 44,479 deliveries in June 2013).
“We have thus strengthened our position as the leading premium brand in China,” stated Luca de Meo, member of the Board of Management for Sales at Audi AG: “We are well on the way to achieving our target of delivering significantly more than half a million cars to customers in China this year.”
A key factor behind this success in the first half of the year is local production in China: 224,666 deliveries represent growth of 21 percent. The Q3 and Q5 SUVs produced for the Chinese market confirmed their clear position as market leaders in their segments with deliveries of 35,140 and 52,216 units respectively. Amongst the imported vehicles, deliveries of the A8L in China increased by 36 percent to 10,951, and those of the Q7 by 47 percent to 10,743 units.
The carmaker also topped customer service in China. In the JD Power China Sales Satisfaction Index (SSI) measuring the satisfaction of premium‑car customers, Audi took first place for the fifth time in succession.