Apple no longer building its own car

Apple’s tumultuous Project Titan no longer has the objective of making its own car.

By Jimi Beckwith, Autocar UK calendar 18 Oct 2016 Views icon5036 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Apple no longer building its own car

Apple is no longer making a car of its own, and will instead focus on providing autonomous technology.

Although nothing final has been announced, Bloomberg reports that the months of disarray in the project have culminated in Apple changing the goal of the project, while around 1,000 members of the team have either resigned, been dismissed or reassigned.

The news echoes similar reports regarding Google's efforts to produce an autonomous car of its own.

A final decision on the Apple car project’s outcome will be decided before the end of 2017. This gives Apple the scope to either design its own vehicle in the future, or start by working with other car makers, providing its technology to power a car under an existing marque. 

Apple and McLaren were previously reported to be in talks in which the tech giant was said to be looking into a takeover bid of the UK-based supercar maker. The talks have since closed, and both parties declined to comment on the matter.

There has always been a level of secrecy around the commonly called Apple iCar, as well as an ongoing trickle of headlines about Apple’s hiring process from Tesla, vice versa, and Faraday Future's hiring from both. This report seemingly puts an end to the numerous rumours surrounding Apple’s first foray into motoring, though. 

RELATED ARTICLES
Hyundai Mobis unveils 65 new technologies for EVs, electronics, safety

auther Autocar Pro News Desk calendar10 Oct 2024

The company’s 2024 R&D Tech Day featured seven themes and presented 65 key technologies in sectors such as electrificati...

Hyundai Motor Group and Singapore ink collaboration for sustainable energy solutions

auther Autocar Pro News Desk calendar09 Oct 2024

Hyundai Motor Group and Nanyang Technological University, Singapore collaborate in the field of hydrogen energy and adva...

Foxconn unveils Pininfarina-designed electric MPV

auther Autocar Pro News Desk calendar08 Oct 2024

The 5.1-metre-long, seven-seater Foxtron Model D, which is high on connectivity and aerodynamics, has an estimated range...