New Chinese brand's first model is a 469bhp electric SUV with a claimed range of 323 miles
17 Apr 2018 | 7265 Views | By James Attwood, Autocar UK
Byton has unveiled a near production-ready version of its first model, a high-tech, premium electric SUV, at its European launch as part of Milan Design Week.
The Concept shown at the event in Milan was described as being “85% there” by company boss Carsten Breitfeld. Minor modifications are likely needed to ...
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Byton has unveiled a near production-ready version of its first model, a high-tech, premium electric SUV, at its European launch as part of Milan Design Week.
The Concept shown at the event in Milan was described as being “85% there” by company boss Carsten Breitfeld. Minor modifications are likely needed to meet legal requirements, although Breitfeld described the touchscreen-dominated interior as being “series production ready”.
The first prototype version of the SUV was completed at Byton’s factory in Nanjing, China last week. A small batch is being built now for crash tests, with the first development prototypes due to be completed around the middle of the year.
The Byton Concept shown in Italy builds on the version that was revealed at CES earlier this year. The firm says the focus of the machine is on allowing drivers to ‘enhance’ the time they spend in the car, rather than on-road performance.
The all-electric car is due to go on sale in China late next year, before arriving in Europe and the USA in 2020 as the firm's first model. It will feature a range of up to 323 miles, and be available in two powertrain configurations, including a twin-motor four-wheel-drive system with 469bhp. Prices are expected to start from around £32,000 (Rs 30 lakhs).
A saloon, which will be previewed in a concept this June, and MPV are due to follow and use the same platform.
The new China-based company has development offices in the USA and Germany, and its senior management team includes several experienced car industry executives.
The firm is headed by Carsten Breitfeld, who joined from BMW’s i division along with designer Benoit Jacob. The firm has also recently made other high profile appointments, including the new head of vehicle engineering David Twohig, who has moved across from Alpine. The firm’s marketing chief, Henrik Wenders, has also joined Byton from BMW’s i division.
While the addition of Twohig, whose new A110 has won much praise for its handling dynamics, suggests the importance of ensuring driving performance, Byton says the main focus of the brand will be on ‘the coming era of truly shared, smart mobility and autonomous driving.’
As with other new start-ups, such as the Geely-owned Lynk&Co, Byton will forego traditional dealerships in favour of a focus on online and a series of ‘brand stores’ that will be set up with partners.
Byton showcased the concept for its brand stores at the event in Milan and says they will offer ‘added benefits’ to traditional dealerships by allowing customers to ‘immerse themselves in a range of topics where Byton is at home’, including digital products and services. The first brand store will open in Shanghai at the end of this year.
Byton said its SUV will feature driver assistance systems based around Aurora's suite of hardware, including cameras, ultrasonic sensors, radar and laser scanners. It has been designed so that components can be upgraded as technology develops. The vehicle architecture is designed for 5G mobile data connection, with speeds of up to 10GB per second.
Power will be stored in modular lithium-ion batteries that form part of the vehicle chassis. While Byton hasn’t revealed the capacity of the batteries, it says the car will have a range of 248 miles, increasing to 323 miles with an upgraded battery pack.
In place of door handles, the Concept features facial recognition cameras that check biometric data and will only unlock the door to authorised users.
The interior is dominated by a 1250mm by 250mm ‘Shared Experience Display’ that fills the dashboard. It is comprised of three panels, which can be customised. It is also used to show images from three rear-facing cameras: two take the place of the wing mirrors, with a third mounted in the car’s rear. The brightness and background colour of the display adjusts automatically to suit lighting conditions.
The main driver information, including navigation systems, is displayed in a touch-controlled 8in Driver Tablet integrated into the steering wheel. The edges of the display feature buttons for the drive selectors, indicators and infotainment volume.
Each seat features a facial recognition camera that will identify the user and allow personalised settings to be transferred to any seat. The front seats can swivel by 12 degrees.