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Mercedes-Benz India’s Santosh Iyer Prioritises Customer Value Over Volumes, Calls Market Share Race a ‘Self-Created Pressure'

Mercedes-Benz India’s Santosh Iyer Prioritises Customer Value Over Volumes, Calls Market Share Race a ‘Self-Created Pressure'

autherPrerna Lidhoo     calendar09 Apr 2026

Mercedes-Benz India prioritises brand desirability and customer experience over chasing sales volumes, even as rival BMW briefly overtakes it in quarterly registrations.

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Volkswagen India Eyes up to 20–25% Higher Taigun Volumes With Facelift: Nitin Kohli
Volkswagen India Eyes up to 20–25% Higher Taigun Volumes With Facelift: Nitin Kohli

By Arushi Bhatia and Darshan Nakhwa calendar09 Apr 2026

Volkswagen targets stronger Taigun volumes with facelift, focusing on performance positioning, product interventions, ...

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Royal Enfield Enters EV Space With Flying Flea C6 at ₹2.79 Lakh; BaaS Option Lowers Entry to ₹1.99 Lakh
Royal Enfield Enters EV Space With Flying Flea C6 at ₹2.79 Lakh; BaaS Option Lowers Entry to ₹1.99 Lakh

By Kiran Murali & Ketan Thakkar calendar09 Apr 2026

Bookings open April 10 in Bengaluru; deliveries from end-May as the company begins phased rollout.

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“We Are Happy Rivals Are Bringing in First-Time Buyers; They Will Evolve Into Our Segments,” Says Santosh Iyer
“We Are Happy Rivals Are Bringing in First-Time Buyers; They Will Evolve Into Our Segments,” Says Santosh Iyer

By Ketan Thakkar, Darshan Nakhwa and Prerna Lidhoo calendar09 Apr 2026

As rivals chase entry-level luxury buyers, Mercedes-Benz India bets on financing, brand pull, and premium positioning ...

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Simple Energy Opens Five New Stores Across Four Cities
Simple Energy Opens Five New Stores Across Four Cities

autherSarthak Mahajan calendar09 Apr 2026

The Bengaluru-based electric scooter maker expands into Delhi, Nashik, Aurangabad, and Siliguri as it pushes toward a ...

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Centrum Forecasts Revenue Surge for Auto Component Sector
Centrum Forecasts Revenue Surge for Auto Component Sector

autherShahkar Abidi calendar09 Apr 2026

Strong vehicle production, festive demand, and industrial diversification drive auto component sector growth, though c...

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Ather Energy Reaches 700 Retail Outlets Across India
Ather Energy Reaches 700 Retail Outlets Across India

autherSarthak Mahajan calendar09 Apr 2026

The electric scooter maker doubled its Experience Centre count in a single financial year, with aggressive expansion i...

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Yokohama India Opens New Dealer Outlet in Visakhapatnam to Expand Andhra Pradesh Retail Network
Yokohama India Opens New Dealer Outlet in Visakhapatnam to Expand Andhra Pradesh Retail Network

autherSarthak Mahajan calendar09 Apr 2026

Sri Venkateshwara Tyres joins Yokohama's exclusive Club Network, marking the brand's third outlet in the port city of ...

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Mercedes-Benz India Clocks 19,363 Units in FY26, Up 2% YoY; Top-End Vehicles and EVs Drive Growth
Mercedes-Benz India Clocks 19,363 Units in FY26, Up 2% YoY; Top-End Vehicles and EVs Drive Growth

autherDarshan Nakhwa calendar09 Apr 2026

Robust demand for high-end models and EVs powers record FY26 sales and a strong Q1 start; automaker to step up product...

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Mercedes-Benz India Posts Record Fiscal Year Sales at 19,363 Units; Launches Two New AMG Models
Mercedes-Benz India Posts Record Fiscal Year Sales at 19,363 Units; Launches Two New AMG Models

autherShruti Shiraguppi calendar09 Apr 2026

Top-end luxury segment grows 16% in FY26; entry luxury declines 18% as brand doubles down on value-over-volume strateg...

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POLL OF THE MONTH

Can GST Cuts Give Long-term Boost to Auto Sales?

Can GST Cuts Give Long-term Boost to Auto Sales?

Yes

 

64.86%

No

 

35.14%

Total Votes : 925