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Autocar Professional’s 15th August issue is out!
This is a bumper 64-page issue dedicated to India’s Automotive journey from 1947 to the present.
View all Back Issues Click Here
Buy Now!This is a bumper 64-page issue dedicated to India’s Automotive journey from 1947 to the present.
With the Scorpio, M&M was staking its future on a project that could determine its very survival in the long term.
The Padmini may not strike an emotional chord with India’s GenNext but for old-timers it revives memories of a beautiful Bombay in which the model was a status symbol for the upwardly mobile of the 1970s.
Hyundai too was an unknown entity in India since customers here were more familiar with auto brands from the West and Japan.
The Ambassador is perhaps one of the few cars in India that had a continuous run for more than half a century. Partly due to the business acumen and political clout of the Birlas and partly on account of the lack of affordable options.
Government controlled every aspect of decision-making including capacity, product specs, royalty payments and prices in the early years. Quality suffered and consumers had little choice.