Tesla Ka Masla: Musk's Long Game in India

Tesla – a maverick genius who invented many things and claimed to have invented many more, died alone in room 3327 in the New Yorker hotel. Today, the name is shared by a celebrated electric mobility pioneer into an early mid-life crisis of identity and purpose. Masla – an Urdu word than means “a problem” or “an issue”, derived from the Arabic word ‘mas’ala’. Masala [spice] is what the Indian media has created out of a simple news item that Tesla is planning an entry into the world’s third largest four-wheeler market.

There is a spice overload…of euphoria, of ...